Loyalty or Inertia? Customer Perspective on Traditional Micro-retailing of Fisheries Commodities in Small Islands Coastal Area
The traditional micro-retailing market its existence today threatened by the strong penetration of supermarkets, the condition does not occur only in big cities in developed country but also in development country such as rural coastal area. In order to measure the sustainability and durability on e...
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| Format: | Article |
| Language: | English |
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EconJournals
2017-03-01
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| Series: | International Review of Management and Marketing |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/pub/irmm/issue/32094/355415?publisher=http-www-cag-edu-tr-ilhan-ozturk |
| _version_ | 1797910700271599616 |
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| author | Meyske A. Rahantoknam Wellem A. Teniwut Anna M. Ngabalin |
| author_facet | Meyske A. Rahantoknam Wellem A. Teniwut Anna M. Ngabalin |
| author_sort | Meyske A. Rahantoknam |
| collection | DOAJ |
| description | The traditional micro-retailing market its existence today threatened by the strong penetration of supermarkets, the condition does not occur only in big cities in developed country but also in development country such as rural coastal area. In order to measure the sustainability and durability on existence of the traditional wet market against rapid penetration of supermarket then study to investigate whether the customer who shop wet product on traditional market categories as loyal or inertia (spurious loyalty) is necessary. This research conducted in the Kei Islands which is rural coastal area in Indonesia with respondents were customers who shop wet product on the traditional micro-retail market for at least four times in a month. Using the structural equation modeling, the results of this research showed that customer who buy fisheries wet product on the traditional micro-retail market in Kei Islands were identified as spurious loyalty or inertia. Implication of this result for local governments need to tightening regulation to prevent supermarket penetration especially in rural area and for seller (fishermen and aquaculture farmers) to increase their brand image by maintaining the consistency of quantity and quality of their product to keep their current customers against penetration of supermarket. |
| first_indexed | 2024-04-10T11:28:37Z |
| format | Article |
| id | doaj.art-5808ce4d910c43c08cc14981bf75ce0b |
| institution | Directory Open Access Journal |
| issn | 2146-4405 |
| language | English |
| last_indexed | 2024-04-10T11:28:37Z |
| publishDate | 2017-03-01 |
| publisher | EconJournals |
| record_format | Article |
| series | International Review of Management and Marketing |
| spelling | doaj.art-5808ce4d910c43c08cc14981bf75ce0b2023-02-15T16:18:14ZengEconJournalsInternational Review of Management and Marketing2146-44052017-03-01711371441032Loyalty or Inertia? Customer Perspective on Traditional Micro-retailing of Fisheries Commodities in Small Islands Coastal AreaMeyske A. RahantoknamWellem A. TeniwutAnna M. NgabalinThe traditional micro-retailing market its existence today threatened by the strong penetration of supermarkets, the condition does not occur only in big cities in developed country but also in development country such as rural coastal area. In order to measure the sustainability and durability on existence of the traditional wet market against rapid penetration of supermarket then study to investigate whether the customer who shop wet product on traditional market categories as loyal or inertia (spurious loyalty) is necessary. This research conducted in the Kei Islands which is rural coastal area in Indonesia with respondents were customers who shop wet product on the traditional micro-retail market for at least four times in a month. Using the structural equation modeling, the results of this research showed that customer who buy fisheries wet product on the traditional micro-retail market in Kei Islands were identified as spurious loyalty or inertia. Implication of this result for local governments need to tightening regulation to prevent supermarket penetration especially in rural area and for seller (fishermen and aquaculture farmers) to increase their brand image by maintaining the consistency of quantity and quality of their product to keep their current customers against penetration of supermarket.https://dergipark.org.tr/tr/pub/irmm/issue/32094/355415?publisher=http-www-cag-edu-tr-ilhan-ozturktraditional micro-retailing market fisheries commodity rural coastal areas |
| spellingShingle | Meyske A. Rahantoknam Wellem A. Teniwut Anna M. Ngabalin Loyalty or Inertia? Customer Perspective on Traditional Micro-retailing of Fisheries Commodities in Small Islands Coastal Area International Review of Management and Marketing traditional micro-retailing market fisheries commodity rural coastal areas |
| title | Loyalty or Inertia? Customer Perspective on Traditional
Micro-retailing of Fisheries Commodities in Small Islands
Coastal Area |
| title_full | Loyalty or Inertia? Customer Perspective on Traditional
Micro-retailing of Fisheries Commodities in Small Islands
Coastal Area |
| title_fullStr | Loyalty or Inertia? Customer Perspective on Traditional
Micro-retailing of Fisheries Commodities in Small Islands
Coastal Area |
| title_full_unstemmed | Loyalty or Inertia? Customer Perspective on Traditional
Micro-retailing of Fisheries Commodities in Small Islands
Coastal Area |
| title_short | Loyalty or Inertia? Customer Perspective on Traditional
Micro-retailing of Fisheries Commodities in Small Islands
Coastal Area |
| title_sort | loyalty or inertia customer perspective on traditional micro retailing of fisheries commodities in small islands coastal area |
| topic | traditional micro-retailing market fisheries commodity rural coastal areas |
| url | https://dergipark.org.tr/tr/pub/irmm/issue/32094/355415?publisher=http-www-cag-edu-tr-ilhan-ozturk |
| work_keys_str_mv | AT meyskearahantoknam loyaltyorinertiacustomerperspectiveontraditionalmicroretailingoffisheriescommoditiesinsmallislandscoastalarea AT wellemateniwut loyaltyorinertiacustomerperspectiveontraditionalmicroretailingoffisheriescommoditiesinsmallislandscoastalarea AT annamngabalin loyaltyorinertiacustomerperspectiveontraditionalmicroretailingoffisheriescommoditiesinsmallislandscoastalarea |