Market segmentation of mobile communications in SEE region
In the focus of all activities are customers of mobile services on mobile communications market. As the basis of telecommunication network and services development, as also for creating an optimal marketing-mix from mobile operators' side, we have investigated the needs, motivations and custome...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Srpsko udruženje za marketing
2006-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2006/0354-34710601005D.pdf |
| _version_ | 1819010956953387008 |
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| author | Domazet Anto Sarić Nadžida |
| author_facet | Domazet Anto Sarić Nadžida |
| author_sort | Domazet Anto |
| collection | DOAJ |
| description | In the focus of all activities are customers of mobile services on mobile communications market. As the basis of telecommunication network and services development, as also for creating an optimal marketing-mix from mobile operators' side, we have investigated the needs, motivations and customer behavior and have made analysis mobile communication customers on the SEE Region market. The aim of this analysis is identification of the regional segments and following their growth, size and profitability. At the end, we have contributed the suggestions for creating the marketing-mix using a strategy of marketing differentiation, which implicit optimal combination of all marketing-mix elements for each regional segment separately. For identified segments we have set up an estimation model of significant key factors on the particular segments, because of more efficient creation of marketing instruments. |
| first_indexed | 2024-12-21T01:20:30Z |
| format | Article |
| id | doaj.art-581208639acd4eae8c039cd8632148bd |
| institution | Directory Open Access Journal |
| issn | 0354-3471 2334-8364 |
| language | English |
| last_indexed | 2024-12-21T01:20:30Z |
| publishDate | 2006-01-01 |
| publisher | Srpsko udruženje za marketing |
| record_format | Article |
| series | Marketing (Beograd. 1991) |
| spelling | doaj.art-581208639acd4eae8c039cd8632148bd2022-12-21T19:20:39ZengSrpsko udruženje za marketingMarketing (Beograd. 1991)0354-34712334-83642006-01-013715100354-34710601005DMarket segmentation of mobile communications in SEE regionDomazet Anto0Sarić Nadžida1Ekonomski fakultet, Sarajevo, Bosna i HercegovinaRegulatorna agencija za komunikacije Bosne i Hercegovine, Sarajevo, Bosna i HercegovinaIn the focus of all activities are customers of mobile services on mobile communications market. As the basis of telecommunication network and services development, as also for creating an optimal marketing-mix from mobile operators' side, we have investigated the needs, motivations and customer behavior and have made analysis mobile communication customers on the SEE Region market. The aim of this analysis is identification of the regional segments and following their growth, size and profitability. At the end, we have contributed the suggestions for creating the marketing-mix using a strategy of marketing differentiation, which implicit optimal combination of all marketing-mix elements for each regional segment separately. For identified segments we have set up an estimation model of significant key factors on the particular segments, because of more efficient creation of marketing instruments.http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2006/0354-34710601005D.pdfmobile communicationscustomerssegmentationregional segments |
| spellingShingle | Domazet Anto Sarić Nadžida Market segmentation of mobile communications in SEE region Marketing (Beograd. 1991) mobile communications customers segmentation regional segments |
| title | Market segmentation of mobile communications in SEE region |
| title_full | Market segmentation of mobile communications in SEE region |
| title_fullStr | Market segmentation of mobile communications in SEE region |
| title_full_unstemmed | Market segmentation of mobile communications in SEE region |
| title_short | Market segmentation of mobile communications in SEE region |
| title_sort | market segmentation of mobile communications in see region |
| topic | mobile communications customers segmentation regional segments |
| url | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2006/0354-34710601005D.pdf |
| work_keys_str_mv | AT domazetanto marketsegmentationofmobilecommunicationsinseeregion AT saricnadzida marketsegmentationofmobilecommunicationsinseeregion |