Effectiveness of message framing on women’s intention to perform cytomegalovirus prevention behaviors: a cross-sectional study

Effectiveness of message framing on women’s intention to perform cytomegalovirus prevention behaviors: a cross-sectional study

Abstract Background The purpose of this study was to evaluate the effect of message framing on women’s intention to perform cytomegalovirus (CMV) prevention behaviors involving handwashing, not sharing food and eating utensils, not kissing a child on the lips and not placing a pacifier in the mouth...

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Bibliographic Details
Main Authors: Rosemary Thackeray, Brianna M. Magnusson, Emily M. Christensen
Format: Article
Language:English
Published: BMC 2017-12-01
Series:BMC Women's Health
Subjects:
Cytomegalovirus
Message framing
Health communication
Infection
Pregnancy
Intention
Online Access:http://link.springer.com/article/10.1186/s12905-017-0492-x

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http://link.springer.com/article/10.1186/s12905-017-0492-x

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