The Impact of the COVID-19 Epidemic on Gambling Behavior Intention: The Moderating Effect of Anti-Epidemic Measure

This study focuses on how the COVID-19 epidemic affects gambling motivation and behavior. This research also analyzes the behavioral intervention effects of the anti-epidemic measures on the COVID-19 epidemic and the relationship between the epidemic impact and gambling motivation and behavior. To i...

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Main Authors: Jinquan Zhou, Wenjin He, Susana M. B. Mieiro
Format: Article
Language:English
Published: Ital Publication 2023-07-01
Series:Emerging Science Journal
Subjects:
Online Access:https://www.ijournalse.org/index.php/ESJ/article/view/1843
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author Jinquan Zhou
Wenjin He
Susana M. B. Mieiro
author_facet Jinquan Zhou
Wenjin He
Susana M. B. Mieiro
author_sort Jinquan Zhou
collection DOAJ
description This study focuses on how the COVID-19 epidemic affects gambling motivation and behavior. This research also analyzes the behavioral intervention effects of the anti-epidemic measures on the COVID-19 epidemic and the relationship between the epidemic impact and gambling motivation and behavior. To investigate these connections, this research used Structural Equation Modeling to analyze 334 valid questionnaires collected during COVID-19 from gamblers from mainland China who visited the Macao Special Administrative Region. The results showed that the epidemic impact negatively affected gambling motivation and behavior, and gambling motivation partially mediated the relationship between epidemic impact and gambling behavior. Anti-epidemic measures positively moderated the epidemic’s impact on gambling motivation and behavior. This paper offers a theoretical contribution by proving the influence of the social environment on human motivational behavior, especially the effect of the COVID-19 crisis, and the support of government and enterprise anti-epidemic measures for behavior intervention theory. The practicality of this study consists of behavioral interventions from anti-epidemic efforts by regional government and industry to cope with the epidemic. These measures should influence the gamblers’ behavior intentions by considering the health and safety strategies that may reduce the impact of the COVID-19 epidemic on mainland Chinese gamblers.   Doi: 10.28991/ESJ-2023-07-04-024 Full Text: PDF
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spelling doaj.art-58253db7f662496c8249d0cda18f71b42023-07-22T11:51:16ZengItal PublicationEmerging Science Journal2610-91822023-07-01741414142910.28991/ESJ-2023-07-04-024529The Impact of the COVID-19 Epidemic on Gambling Behavior Intention: The Moderating Effect of Anti-Epidemic MeasureJinquan Zhou0Wenjin He1Susana M. B. Mieiro2Associate Professor, Centre of Gaming and Tourism Studies, Macao Polytechnic University,Associate Professor, School of Industrial Automation, Beijing Institute of Technology, Zhuhai Campus,Associate Professor, International Portuguese Training Centre, Macao Polytechnic University,This study focuses on how the COVID-19 epidemic affects gambling motivation and behavior. This research also analyzes the behavioral intervention effects of the anti-epidemic measures on the COVID-19 epidemic and the relationship between the epidemic impact and gambling motivation and behavior. To investigate these connections, this research used Structural Equation Modeling to analyze 334 valid questionnaires collected during COVID-19 from gamblers from mainland China who visited the Macao Special Administrative Region. The results showed that the epidemic impact negatively affected gambling motivation and behavior, and gambling motivation partially mediated the relationship between epidemic impact and gambling behavior. Anti-epidemic measures positively moderated the epidemic’s impact on gambling motivation and behavior. This paper offers a theoretical contribution by proving the influence of the social environment on human motivational behavior, especially the effect of the COVID-19 crisis, and the support of government and enterprise anti-epidemic measures for behavior intervention theory. The practicality of this study consists of behavioral interventions from anti-epidemic efforts by regional government and industry to cope with the epidemic. These measures should influence the gamblers’ behavior intentions by considering the health and safety strategies that may reduce the impact of the COVID-19 epidemic on mainland Chinese gamblers.   Doi: 10.28991/ESJ-2023-07-04-024 Full Text: PDFhttps://www.ijournalse.org/index.php/ESJ/article/view/1843covid-19 epidemicgambling motivationgambling behavioranti-epidemic measuresbehavioral intervention.
spellingShingle Jinquan Zhou
Wenjin He
Susana M. B. Mieiro
The Impact of the COVID-19 Epidemic on Gambling Behavior Intention: The Moderating Effect of Anti-Epidemic Measure
Emerging Science Journal
covid-19 epidemic
gambling motivation
gambling behavior
anti-epidemic measures
behavioral intervention.
title The Impact of the COVID-19 Epidemic on Gambling Behavior Intention: The Moderating Effect of Anti-Epidemic Measure
title_full The Impact of the COVID-19 Epidemic on Gambling Behavior Intention: The Moderating Effect of Anti-Epidemic Measure
title_fullStr The Impact of the COVID-19 Epidemic on Gambling Behavior Intention: The Moderating Effect of Anti-Epidemic Measure
title_full_unstemmed The Impact of the COVID-19 Epidemic on Gambling Behavior Intention: The Moderating Effect of Anti-Epidemic Measure
title_short The Impact of the COVID-19 Epidemic on Gambling Behavior Intention: The Moderating Effect of Anti-Epidemic Measure
title_sort impact of the covid 19 epidemic on gambling behavior intention the moderating effect of anti epidemic measure
topic covid-19 epidemic
gambling motivation
gambling behavior
anti-epidemic measures
behavioral intervention.
url https://www.ijournalse.org/index.php/ESJ/article/view/1843
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