Effects of brand experience, brand image and brand trust on brand building process: The case of Chinese millennial generation consumers
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Centre of Sociological Research, Szczecin, Poland
2019-09-01
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| Series: | Journal of International Studies |
| Subjects: | |
| Online Access: | https://www.jois.eu/?531,en_effects-of-brand-experience-brand-image-and-brand-trust-on-brand-building-process-the-case-of-chinese-millennial-generation-consumers |
| _version_ | 1818279362817949696 |
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| author | Renee B. Kim Yan Chao |
| author_facet | Renee B. Kim Yan Chao |
| author_sort | Renee B. Kim |
| collection | DOAJ |
| first_indexed | 2024-12-12T23:32:08Z |
| format | Article |
| id | doaj.art-58453b8d057c473ea1d80aa42d85e9b7 |
| institution | Directory Open Access Journal |
| issn | 2071-8330 2306-3483 |
| language | English |
| last_indexed | 2024-12-12T23:32:08Z |
| publishDate | 2019-09-01 |
| publisher | Centre of Sociological Research, Szczecin, Poland |
| record_format | Article |
| series | Journal of International Studies |
| spelling | doaj.art-58453b8d057c473ea1d80aa42d85e9b72022-12-22T00:07:42ZengCentre of Sociological Research, Szczecin, PolandJournal of International Studies2071-83302306-34832019-09-0112310.14254/2071-8330.2019/12-3/1Effects of brand experience, brand image and brand trust on brand building process: The case of Chinese millennial generation consumersRenee B. Kim0Yan Chao1School of Business, Hanyang UniversitySchool of Business, Hanyang Universityhttps://www.jois.eu/?531,en_effects-of-brand-experience-brand-image-and-brand-trust-on-brand-building-process-the-case-of-chinese-millennial-generation-consumersbrand building processbrand imagebrand trustbrand experiencebrand attachmentChinese consumers |
| spellingShingle | Renee B. Kim Yan Chao Effects of brand experience, brand image and brand trust on brand building process: The case of Chinese millennial generation consumers Journal of International Studies brand building process brand image brand trust brand experience brand attachment Chinese consumers |
| title | Effects of brand experience, brand image and brand trust on brand building process: The case of Chinese millennial generation consumers |
| title_full | Effects of brand experience, brand image and brand trust on brand building process: The case of Chinese millennial generation consumers |
| title_fullStr | Effects of brand experience, brand image and brand trust on brand building process: The case of Chinese millennial generation consumers |
| title_full_unstemmed | Effects of brand experience, brand image and brand trust on brand building process: The case of Chinese millennial generation consumers |
| title_short | Effects of brand experience, brand image and brand trust on brand building process: The case of Chinese millennial generation consumers |
| title_sort | effects of brand experience brand image and brand trust on brand building process the case of chinese millennial generation consumers |
| topic | brand building process brand image brand trust brand experience brand attachment Chinese consumers |
| url | https://www.jois.eu/?531,en_effects-of-brand-experience-brand-image-and-brand-trust-on-brand-building-process-the-case-of-chinese-millennial-generation-consumers |
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