The application of marketing in public sector
The first part of the paper deals with the marketing concept in general. Profitable satisfaction of the consumer more successfully than the competition and in accordance with the company's capabilities was also analyzed through the model of customer relationship management. The focus of the pap...
| Main Author: | |
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| Format: | Article |
| Language: | English |
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University of Novi Sad - Faculty of Economics, Subotica
2017-01-01
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| Series: | Anali Ekonomskog fakulteta u Subotici |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0350-2120/2017/0350-21201738079L.pdf |
| _version_ | 1829521459746177024 |
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| author | Laban Bogdan |
| author_facet | Laban Bogdan |
| author_sort | Laban Bogdan |
| collection | DOAJ |
| description | The first part of the paper deals with the marketing concept in general. Profitable satisfaction of the consumer more successfully than the competition and in accordance with the company's capabilities was also analyzed through the model of customer relationship management. The focus of the paper is then narrowed down to the application of the marketing concept within the public sector. Application from various public sector services is presented. In the last part of the article, emphasis is placed on the marketing of cities and the activities arising from the proper implementation of this concept at the level indicated. |
| first_indexed | 2024-12-16T15:15:58Z |
| format | Article |
| id | doaj.art-5845753c5e2942578a758976a3fa1a8b |
| institution | Directory Open Access Journal |
| issn | 0350-2120 2683-4162 |
| language | English |
| last_indexed | 2024-12-16T15:15:58Z |
| publishDate | 2017-01-01 |
| publisher | University of Novi Sad - Faculty of Economics, Subotica |
| record_format | Article |
| series | Anali Ekonomskog fakulteta u Subotici |
| spelling | doaj.art-5845753c5e2942578a758976a3fa1a8b2022-12-21T22:26:48ZengUniversity of Novi Sad - Faculty of Economics, SuboticaAnali Ekonomskog fakulteta u Subotici0350-21202683-41622017-01-0120173879880350-21201738079LThe application of marketing in public sectorLaban Bogdan0https://orcid.org/0000-0002-3730-0125Subotica, SerbiaThe first part of the paper deals with the marketing concept in general. Profitable satisfaction of the consumer more successfully than the competition and in accordance with the company's capabilities was also analyzed through the model of customer relationship management. The focus of the paper is then narrowed down to the application of the marketing concept within the public sector. Application from various public sector services is presented. In the last part of the article, emphasis is placed on the marketing of cities and the activities arising from the proper implementation of this concept at the level indicated.https://scindeks-clanci.ceon.rs/data/pdf/0350-2120/2017/0350-21201738079L.pdfmarketingconsumer satisfactionpublic sectorcity |
| spellingShingle | Laban Bogdan The application of marketing in public sector Anali Ekonomskog fakulteta u Subotici marketing consumer satisfaction public sector city |
| title | The application of marketing in public sector |
| title_full | The application of marketing in public sector |
| title_fullStr | The application of marketing in public sector |
| title_full_unstemmed | The application of marketing in public sector |
| title_short | The application of marketing in public sector |
| title_sort | application of marketing in public sector |
| topic | marketing consumer satisfaction public sector city |
| url | https://scindeks-clanci.ceon.rs/data/pdf/0350-2120/2017/0350-21201738079L.pdf |
| work_keys_str_mv | AT labanbogdan theapplicationofmarketinginpublicsector AT labanbogdan applicationofmarketinginpublicsector |