The Effect of Social Media E-Marketing Towards Consumers Shopping Behavior

The Effect of Social Media E-Marketing Towards Consumers Shopping Behavior

As the numbers of internet users increase, the trend of online transactions also increase. E-Marketing is one of a selling strategy using social media such as Facebook, Instagram, Twitter, Whatsapp, BBM and LinkedIn. The purpose of this study was to analyze the simultaneous and partial effect of E-M...

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Bibliographic Details
Main Authors: Arius Krypton, Hardika Widi Satria
Format: Article
Language:English
Published: Universitas Indonesia 2018-12-01
Series:Jurnal Vokasi Indonesia
Subjects:
Consumer behavior
E-marketing
Online shop
Qualification
Social media
Shopping
Online Access:http://www.jvi.ui.ac.id/index.php/jvi/article/view/118/pdf

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