Determinants of Communication Channel Used among Rice Value Chain Actors in Nasarawa and Benue States, Nigeria
The study assessed the determinants of communication channel use among rice value chain actors in Nasarawa and Benue States, Nigeria. A multistage sampling procedure was used to select six hundred (600) respondents. Data were collected using a semi-structured interview schedule and were analyzed usi...
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| Format: | Article |
| Language: | English |
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Agricultural Extension Society of Nigeria
2023-04-01
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| Series: | Journal of Agricultural Extension |
| Subjects: | |
| Online Access: | https://journal.aesonnigeria.org/index.php/jae/article/view/3364 |
| _version_ | 1797840074035953664 |
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| author | Nwobodo Cynthia Ebere Okoronkwo David John Agwu Ekwe Agwu Innih Celestina Dupe |
| author_facet | Nwobodo Cynthia Ebere Okoronkwo David John Agwu Ekwe Agwu Innih Celestina Dupe |
| author_sort | Nwobodo Cynthia Ebere |
| collection | DOAJ |
| description | The study assessed the determinants of communication channel use among rice value chain actors in Nasarawa and Benue States, Nigeria. A multistage sampling procedure was used to select six hundred (600) respondents. Data were collected using a semi-structured interview schedule and were analyzed using a binary logistic regression model with the forced entry method. Results show that the full Logit Regression model containing all the predictors for determinants of use of face-to-face communication channel (x2 = 19.74), mobile phone (x2 = 46.453), radio (x2 = 55.12), television (x2 = 34.41) and print media (x2 = 29.71) were statistically significant. The key determinants for the use of mobile phones include: sex, age, number of social organizations, and years of experience while sex, age, and number of years spent in school were key determinants in the use of television. Therefore, extension agents should consider the different socio-economic groups in selecting communication channels in reaching out to rice value chain actors as identified. Also, extension agencies should create awareness, and provide training opportunities to
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enable actors to take advantage of the available channels in rice value chain communication |
| first_indexed | 2024-04-09T16:08:35Z |
| format | Article |
| id | doaj.art-5868e2f9545c45f0be0c0375ab8696d3 |
| institution | Directory Open Access Journal |
| issn | 1119-944X 2408-6851 |
| language | English |
| last_indexed | 2024-04-09T16:08:35Z |
| publishDate | 2023-04-01 |
| publisher | Agricultural Extension Society of Nigeria |
| record_format | Article |
| series | Journal of Agricultural Extension |
| spelling | doaj.art-5868e2f9545c45f0be0c0375ab8696d32023-04-24T21:12:41ZengAgricultural Extension Society of NigeriaJournal of Agricultural Extension1119-944X2408-68512023-04-012722837https://dx.doi.org/10.4314/jae.v27i2.3Determinants of Communication Channel Used among Rice Value Chain Actors in Nasarawa and Benue States, NigeriaNwobodo Cynthia Ebere0https://orcid.org/0000-0002-5664-6498Okoronkwo David John1https://orcid.org/0000-0002-2029-7687Agwu Ekwe Agwu2https://orcid.org/0000-0002-6842-0955Innih Celestina Dupe3https://orcid.org/0000-0002-3385-5086Department of Agricultural Extension, University of Nigeria, Nsukka, Enugu State, NigeriaDepartment of Agricultural Extension, University of Nigeria, NsukkaDepartment of Agricultural Extension, University of Nigeria, NsukkaDepartment of Agricultural Extension, University of Nigeria, NsukkaThe study assessed the determinants of communication channel use among rice value chain actors in Nasarawa and Benue States, Nigeria. A multistage sampling procedure was used to select six hundred (600) respondents. Data were collected using a semi-structured interview schedule and were analyzed using a binary logistic regression model with the forced entry method. Results show that the full Logit Regression model containing all the predictors for determinants of use of face-to-face communication channel (x2 = 19.74), mobile phone (x2 = 46.453), radio (x2 = 55.12), television (x2 = 34.41) and print media (x2 = 29.71) were statistically significant. The key determinants for the use of mobile phones include: sex, age, number of social organizations, and years of experience while sex, age, and number of years spent in school were key determinants in the use of television. Therefore, extension agents should consider the different socio-economic groups in selecting communication channels in reaching out to rice value chain actors as identified. Also, extension agencies should create awareness, and provide training opportunities to 29 enable actors to take advantage of the available channels in rice value chain communicationhttps://journal.aesonnigeria.org/index.php/jae/article/view/3364digitization in agriculture |
| spellingShingle | Nwobodo Cynthia Ebere Okoronkwo David John Agwu Ekwe Agwu Innih Celestina Dupe Determinants of Communication Channel Used among Rice Value Chain Actors in Nasarawa and Benue States, Nigeria Journal of Agricultural Extension digitization in agriculture |
| title | Determinants of Communication Channel Used among Rice Value Chain Actors in Nasarawa and Benue States, Nigeria |
| title_full | Determinants of Communication Channel Used among Rice Value Chain Actors in Nasarawa and Benue States, Nigeria |
| title_fullStr | Determinants of Communication Channel Used among Rice Value Chain Actors in Nasarawa and Benue States, Nigeria |
| title_full_unstemmed | Determinants of Communication Channel Used among Rice Value Chain Actors in Nasarawa and Benue States, Nigeria |
| title_short | Determinants of Communication Channel Used among Rice Value Chain Actors in Nasarawa and Benue States, Nigeria |
| title_sort | determinants of communication channel used among rice value chain actors in nasarawa and benue states nigeria |
| topic | digitization in agriculture |
| url | https://journal.aesonnigeria.org/index.php/jae/article/view/3364 |
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