Evaluation of distributors during the commercialization of innovative production by industrial enterprise.
Distributors who operate on the channel and do the same job, do not always make it the same: relationships with some of them will always be more beneficial than others. So it is necessary to analyze each aspect of their relationship with each distributors. It may become clear that the distributor, t...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Applied Sciences in Bielsko-Biała
2019-10-01
|
| Series: | Zeszyty Naukowe Wyższej Szkoły Finansów i Prawa w Bielsku-Białej |
| Subjects: | |
| Online Access: | https://91.241.33.211:443/index.php/asej/article/view/377 |
| _version_ | 1797280921051725824 |
|---|---|
| author | Olena Bilovodska |
| author_facet | Olena Bilovodska |
| author_sort | Olena Bilovodska |
| collection | DOAJ |
| description | Distributors who operate on the channel and do the same job, do not always make it the same: relationships with some of them will always be more beneficial than others. So it is necessary to analyze each aspect of their relationship with each distributors. It may become clear that the distributor, through which the largest volumes of goods are sold, in fact, almost does not bring the profit to the producer, and a small trading company, on the contrary, has a significant potential. Therefore, it is necessary to constantly optimize work with distributors, to evaluate them both from the standpoint of the commodity producer and the consumer of the goods. On the basis of improved criteria system of distributors during the commercialization of innovative production by chemical industry’s enterprise are evaluated. For each assessment criterion, the appropriate scale and formula for calculating the integral estimate are determined. The proposed approach deepens the existing theoretical and practical approaches in marketing distribution policy. |
| first_indexed | 2024-03-07T16:48:07Z |
| format | Article |
| id | doaj.art-586dac3e7ad14ea2b7f093fa0888fa06 |
| institution | Directory Open Access Journal |
| issn | 2543-9103 2543-411X |
| language | English |
| last_indexed | 2024-03-07T16:48:07Z |
| publishDate | 2019-10-01 |
| publisher | University of Applied Sciences in Bielsko-Biała |
| record_format | Article |
| series | Zeszyty Naukowe Wyższej Szkoły Finansów i Prawa w Bielsku-Białej |
| spelling | doaj.art-586dac3e7ad14ea2b7f093fa0888fa062024-03-03T06:09:23ZengUniversity of Applied Sciences in Bielsko-BiałaZeszyty Naukowe Wyższej Szkoły Finansów i Prawa w Bielsku-Białej2543-91032543-411X2019-10-01233Evaluation of distributors during the commercialization of innovative production by industrial enterprise.Olena Bilovodska0Kyiv National University of Technologies and Design Department of Economic Cybernetics and Marketing, Faculty of Economics and BusinessDistributors who operate on the channel and do the same job, do not always make it the same: relationships with some of them will always be more beneficial than others. So it is necessary to analyze each aspect of their relationship with each distributors. It may become clear that the distributor, through which the largest volumes of goods are sold, in fact, almost does not bring the profit to the producer, and a small trading company, on the contrary, has a significant potential. Therefore, it is necessary to constantly optimize work with distributors, to evaluate them both from the standpoint of the commodity producer and the consumer of the goods. On the basis of improved criteria system of distributors during the commercialization of innovative production by chemical industry’s enterprise are evaluated. For each assessment criterion, the appropriate scale and formula for calculating the integral estimate are determined. The proposed approach deepens the existing theoretical and practical approaches in marketing distribution policy. https://91.241.33.211:443/index.php/asej/article/view/377distributorcommercializationinnovative productionindustrial enterprise |
| spellingShingle | Olena Bilovodska Evaluation of distributors during the commercialization of innovative production by industrial enterprise. Zeszyty Naukowe Wyższej Szkoły Finansów i Prawa w Bielsku-Białej distributor commercialization innovative production industrial enterprise |
| title | Evaluation of distributors during the commercialization of innovative production by industrial enterprise. |
| title_full | Evaluation of distributors during the commercialization of innovative production by industrial enterprise. |
| title_fullStr | Evaluation of distributors during the commercialization of innovative production by industrial enterprise. |
| title_full_unstemmed | Evaluation of distributors during the commercialization of innovative production by industrial enterprise. |
| title_short | Evaluation of distributors during the commercialization of innovative production by industrial enterprise. |
| title_sort | evaluation of distributors during the commercialization of innovative production by industrial enterprise |
| topic | distributor commercialization innovative production industrial enterprise |
| url | https://91.241.33.211:443/index.php/asej/article/view/377 |
| work_keys_str_mv | AT olenabilovodska evaluationofdistributorsduringthecommercializationofinnovativeproductionbyindustrialenterprise |