THE INFLUENCE OF REFERENCE GROUPS ON MILLENNIALS’ SOCIAL COMMERCE BUYING BEHAVIOUR
The rise in popularity of online shopping coupled with the increasing amount of time spent by consumers on social media platforms have given rise to a new form of e-commerce known as social commerce. Social commerce entails the buying and selling of products and services on social media platforms. M...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Zibeline International
2022-05-01
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| Series: | Malaysian E Commerce Journal |
| Subjects: | |
| Online Access: | https://myecommerecejournal.com/wp-content/uploads/2022-issue1/1mecj2022-24-28.pdf |