Twitter users’ reaction to a chain pharmacy’s decision to end tobacco sales
Background Reducing the number of tobacco outlets may help reduce smoking uptake and use; public support for such action is essential. We explored how Twitter users responded to the announcement by US pharmacy chain CVS that it was voluntarily ending tobacco sales. Methods We used Twitter’s applica...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
European Publishing
2015-11-01
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| Series: | Tobacco Induced Diseases |
| Subjects: | |
| Online Access: | http://www.journalssystem.com/tid/Twitter-users-reaction-to-a-chain-pharmacy-s-decision-to-end-tobacco-sales,67198,0,2.html |
| _version_ | 1819049066704666624 |
|---|---|
| author | Patricia A. McDaniel Hannah Patzke Ruth E. Malone |
| author_facet | Patricia A. McDaniel Hannah Patzke Ruth E. Malone |
| author_sort | Patricia A. McDaniel |
| collection | DOAJ |
| description | Background
Reducing the number of tobacco outlets may help reduce smoking uptake and use; public support for such action is essential. We explored how Twitter users responded to the announcement by US pharmacy chain CVS that it was voluntarily ending tobacco sales.
Methods
We used Twitter’s application programming interface to retrieve tweets and retweets posted over an 8-day period in February 2014 that contained two trending CVS-related hashtags (#cvs and #cvsquits). We manually coded 6,257 tweets as positive, negative, or neutral.
Results
The majority of tweets were positive (56.0 %) or neutral (39.4 %).
Conclusions
There was little disapproval of CVS’s decision to end tobacco sales among Twitter users, possibly due to the voluntary nature of the decision. The level of support suggests that CVS’s image and bottom line will not suffer as a result. Further voluntary actions to end tobacco sales – which may lay the groundwork for legislation -- should be incentivized and supported. |
| first_indexed | 2024-12-21T11:26:15Z |
| format | Article |
| id | doaj.art-58822a06c27d400ca27b8c140f191ac2 |
| institution | Directory Open Access Journal |
| issn | 1617-9625 |
| language | English |
| last_indexed | 2024-12-21T11:26:15Z |
| publishDate | 2015-11-01 |
| publisher | European Publishing |
| record_format | Article |
| series | Tobacco Induced Diseases |
| spelling | doaj.art-58822a06c27d400ca27b8c140f191ac22022-12-21T19:05:40ZengEuropean PublishingTobacco Induced Diseases1617-96252015-11-0113November10.1186/s12971-015-0060-967198Twitter users’ reaction to a chain pharmacy’s decision to end tobacco salesPatricia A. McDaniel0Hannah Patzke1Ruth E. Malone2Department of Social and Behavioral Sciences, School of Nursing, University of California, San Francisco, San Francisco, USADepartment of Social and Behavioral Sciences, School of Nursing, University of California, San Francisco, San Francisco, USADepartment of Social and Behavioral Sciences, School of Nursing, University of California, San Francisco, San Francisco, USABackground Reducing the number of tobacco outlets may help reduce smoking uptake and use; public support for such action is essential. We explored how Twitter users responded to the announcement by US pharmacy chain CVS that it was voluntarily ending tobacco sales. Methods We used Twitter’s application programming interface to retrieve tweets and retweets posted over an 8-day period in February 2014 that contained two trending CVS-related hashtags (#cvs and #cvsquits). We manually coded 6,257 tweets as positive, negative, or neutral. Results The majority of tweets were positive (56.0 %) or neutral (39.4 %). Conclusions There was little disapproval of CVS’s decision to end tobacco sales among Twitter users, possibly due to the voluntary nature of the decision. The level of support suggests that CVS’s image and bottom line will not suffer as a result. Further voluntary actions to end tobacco sales – which may lay the groundwork for legislation -- should be incentivized and supported.http://www.journalssystem.com/tid/Twitter-users-reaction-to-a-chain-pharmacy-s-decision-to-end-tobacco-sales,67198,0,2.htmlapplication programming interfacevote sharetwitter userautomate codeoutlet density |
| spellingShingle | Patricia A. McDaniel Hannah Patzke Ruth E. Malone Twitter users’ reaction to a chain pharmacy’s decision to end tobacco sales Tobacco Induced Diseases application programming interface vote share twitter user automate code outlet density |
| title | Twitter users’ reaction to a chain pharmacy’s decision to end tobacco sales |
| title_full | Twitter users’ reaction to a chain pharmacy’s decision to end tobacco sales |
| title_fullStr | Twitter users’ reaction to a chain pharmacy’s decision to end tobacco sales |
| title_full_unstemmed | Twitter users’ reaction to a chain pharmacy’s decision to end tobacco sales |
| title_short | Twitter users’ reaction to a chain pharmacy’s decision to end tobacco sales |
| title_sort | twitter users reaction to a chain pharmacy s decision to end tobacco sales |
| topic | application programming interface vote share twitter user automate code outlet density |
| url | http://www.journalssystem.com/tid/Twitter-users-reaction-to-a-chain-pharmacy-s-decision-to-end-tobacco-sales,67198,0,2.html |
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