The influence of anticipated pride and guilt on pro-environmental decision making.
The present research explores the relationship between anticipated emotions and pro-environmental decision making comparing two differently valenced emotions: anticipated pride and guilt. In an experimental design, we examined the causal effects of anticipated pride versus guilt on pro-environmental...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Public Library of Science (PLoS)
2017-01-01
|
| Series: | PLoS ONE |
| Online Access: | http://europepmc.org/articles/PMC5708744?pdf=render |
| _version_ | 1824027278475001856 |
|---|---|
| author | Claudia R Schneider Lisa Zaval Elke U Weber Ezra M Markowitz |
| author_facet | Claudia R Schneider Lisa Zaval Elke U Weber Ezra M Markowitz |
| author_sort | Claudia R Schneider |
| collection | DOAJ |
| description | The present research explores the relationship between anticipated emotions and pro-environmental decision making comparing two differently valenced emotions: anticipated pride and guilt. In an experimental design, we examined the causal effects of anticipated pride versus guilt on pro-environmental decision making and behavioral intentions by making anticipated emotions (i.e. pride and guilt) salient just prior to asking participants to make a series of environmental decisions. We find evidence that anticipating one's positive future emotional state from green action just prior to making an environmental decision leads to higher pro-environmental behavioral intentions compared to anticipating one's negative emotional state from inaction. This finding suggests a rethinking in the domain of environmental and climate change messaging, which has traditionally favored inducing negative emotions such as guilt to promote pro-environmental action. Furthermore, exploratory results comparing anticipated pride and guilt inductions to baseline behavior point toward a reactance eliciting effect of anticipated guilt. |
| first_indexed | 2024-12-19T11:22:11Z |
| format | Article |
| id | doaj.art-58aa1d802e7b4d749fcc04477b36e542 |
| institution | Directory Open Access Journal |
| issn | 1932-6203 |
| language | English |
| last_indexed | 2024-12-19T11:22:11Z |
| publishDate | 2017-01-01 |
| publisher | Public Library of Science (PLoS) |
| record_format | Article |
| series | PLoS ONE |
| spelling | doaj.art-58aa1d802e7b4d749fcc04477b36e5422022-12-21T20:23:47ZengPublic Library of Science (PLoS)PLoS ONE1932-62032017-01-011211e018878110.1371/journal.pone.0188781The influence of anticipated pride and guilt on pro-environmental decision making.Claudia R SchneiderLisa ZavalElke U WeberEzra M MarkowitzThe present research explores the relationship between anticipated emotions and pro-environmental decision making comparing two differently valenced emotions: anticipated pride and guilt. In an experimental design, we examined the causal effects of anticipated pride versus guilt on pro-environmental decision making and behavioral intentions by making anticipated emotions (i.e. pride and guilt) salient just prior to asking participants to make a series of environmental decisions. We find evidence that anticipating one's positive future emotional state from green action just prior to making an environmental decision leads to higher pro-environmental behavioral intentions compared to anticipating one's negative emotional state from inaction. This finding suggests a rethinking in the domain of environmental and climate change messaging, which has traditionally favored inducing negative emotions such as guilt to promote pro-environmental action. Furthermore, exploratory results comparing anticipated pride and guilt inductions to baseline behavior point toward a reactance eliciting effect of anticipated guilt.http://europepmc.org/articles/PMC5708744?pdf=render |
| spellingShingle | Claudia R Schneider Lisa Zaval Elke U Weber Ezra M Markowitz The influence of anticipated pride and guilt on pro-environmental decision making. PLoS ONE |
| title | The influence of anticipated pride and guilt on pro-environmental decision making. |
| title_full | The influence of anticipated pride and guilt on pro-environmental decision making. |
| title_fullStr | The influence of anticipated pride and guilt on pro-environmental decision making. |
| title_full_unstemmed | The influence of anticipated pride and guilt on pro-environmental decision making. |
| title_short | The influence of anticipated pride and guilt on pro-environmental decision making. |
| title_sort | influence of anticipated pride and guilt on pro environmental decision making |
| url | http://europepmc.org/articles/PMC5708744?pdf=render |
| work_keys_str_mv | AT claudiarschneider theinfluenceofanticipatedprideandguiltonproenvironmentaldecisionmaking AT lisazaval theinfluenceofanticipatedprideandguiltonproenvironmentaldecisionmaking AT elkeuweber theinfluenceofanticipatedprideandguiltonproenvironmentaldecisionmaking AT ezrammarkowitz theinfluenceofanticipatedprideandguiltonproenvironmentaldecisionmaking AT claudiarschneider influenceofanticipatedprideandguiltonproenvironmentaldecisionmaking AT lisazaval influenceofanticipatedprideandguiltonproenvironmentaldecisionmaking AT elkeuweber influenceofanticipatedprideandguiltonproenvironmentaldecisionmaking AT ezrammarkowitz influenceofanticipatedprideandguiltonproenvironmentaldecisionmaking |