Influencing Factors on Collective Entrepreneurial Marketing in Agricultural Production Cooperatives in Kurdistan Province
The purpose of this research was to investigate collective entrepreneurial marketing in agricultural production cooperatives. This applied research was carried out using survey research method. The statistical population of this research were consisted of the all members (shareholders) of the 13 agr...
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| Format: | Article |
| Language: | English |
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Ministry of Labor Cooperation and Social Welfare
2019-08-01
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| Series: | تعاون و کشاورزی |
| Subjects: | |
| Online Access: | https://ajcoop.mcls.gov.ir/article_95760_4dcc8ca531f6d3c7c3794c02ef647f43.pdf |
| _version_ | 1797637183139479552 |
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| author | Loghman Abbasi Mohammad Sharif Sharifzadeh Gholamhossein Abdollahzadeh Muhammad Reza Mahboobi |
| author_facet | Loghman Abbasi Mohammad Sharif Sharifzadeh Gholamhossein Abdollahzadeh Muhammad Reza Mahboobi |
| author_sort | Loghman Abbasi |
| collection | DOAJ |
| description | The purpose of this research was to investigate collective entrepreneurial marketing in agricultural production cooperatives. This applied research was carried out using survey research method. The statistical population of this research were consisted of the all members (shareholders) of the 13 agricultural production cooperatives in the Kurdistan province (N=3500), of which 346 were selected using cluster sampling technique. A researcher-made questionnaire was used to collect data. The validity of the questionnaire was determined based on expert's view and reliability was confirmed based on Cronbach's alpha coefficient for different scales (from 0.853 to 0.932). The results showed that 48.3% and 30.9% of respondents have moderate and high tendency to collective entrepreneurial marketing, respectively. According to the correlation matrix, there is a positive and significant relationship between collective entrepreneurial marketing and collective branding variables (r=0.500 and sig=0.000); tendency to collective innovation (r= 0.114 and sig=0.034); and Social capital (r= 0.112 and sig=0.037). The path analysis showed that collective branding directly (0.475), tendency to collective innovation (0.129) and social capital (0.090) indirectly have a positive effect on the collective entrepreneurial marketing. |
| first_indexed | 2024-03-11T12:45:38Z |
| format | Article |
| id | doaj.art-58be63f0695c463ea29cf328d3fb23d7 |
| institution | Directory Open Access Journal |
| issn | 2783-5464 2783-5472 |
| language | English |
| last_indexed | 2024-03-11T12:45:38Z |
| publishDate | 2019-08-01 |
| publisher | Ministry of Labor Cooperation and Social Welfare |
| record_format | Article |
| series | تعاون و کشاورزی |
| spelling | doaj.art-58be63f0695c463ea29cf328d3fb23d72023-11-05T06:53:44ZengMinistry of Labor Cooperation and Social Welfareتعاون و کشاورزی2783-54642783-54722019-08-01830619610.22034/ajcoop.2019.9576095760Influencing Factors on Collective Entrepreneurial Marketing in Agricultural Production Cooperatives in Kurdistan ProvinceLoghman Abbasi0Mohammad Sharif Sharifzadeh1Gholamhossein Abdollahzadeh2Muhammad Reza Mahboobi3Agricultural Extension and Education, Gorgan University of Agricultural Sciences and Natural ResourcesDepartment of Agricultural Extension and Education, Gorgan UniversityDepartment of Agricultural Extension and Education, Faculty of Agricultural Management, Gorgan University Agricultural Sciences and Natural Resources, Gorgan, Iran.. Associate Professor, Department of Agricultural Extension and Education, Gorgan University of Agricultural Sciences and Natural Resources, Gorgan, IranThe purpose of this research was to investigate collective entrepreneurial marketing in agricultural production cooperatives. This applied research was carried out using survey research method. The statistical population of this research were consisted of the all members (shareholders) of the 13 agricultural production cooperatives in the Kurdistan province (N=3500), of which 346 were selected using cluster sampling technique. A researcher-made questionnaire was used to collect data. The validity of the questionnaire was determined based on expert's view and reliability was confirmed based on Cronbach's alpha coefficient for different scales (from 0.853 to 0.932). The results showed that 48.3% and 30.9% of respondents have moderate and high tendency to collective entrepreneurial marketing, respectively. According to the correlation matrix, there is a positive and significant relationship between collective entrepreneurial marketing and collective branding variables (r=0.500 and sig=0.000); tendency to collective innovation (r= 0.114 and sig=0.034); and Social capital (r= 0.112 and sig=0.037). The path analysis showed that collective branding directly (0.475), tendency to collective innovation (0.129) and social capital (0.090) indirectly have a positive effect on the collective entrepreneurial marketing.https://ajcoop.mcls.gov.ir/article_95760_4dcc8ca531f6d3c7c3794c02ef647f43.pdfcollective entrepreneurial marketingcollective brandingcollective innovationsocial capitalagricultural production cooperatives |
| spellingShingle | Loghman Abbasi Mohammad Sharif Sharifzadeh Gholamhossein Abdollahzadeh Muhammad Reza Mahboobi Influencing Factors on Collective Entrepreneurial Marketing in Agricultural Production Cooperatives in Kurdistan Province تعاون و کشاورزی collective entrepreneurial marketing collective branding collective innovation social capital agricultural production cooperatives |
| title | Influencing Factors on Collective Entrepreneurial Marketing in Agricultural Production Cooperatives in Kurdistan Province |
| title_full | Influencing Factors on Collective Entrepreneurial Marketing in Agricultural Production Cooperatives in Kurdistan Province |
| title_fullStr | Influencing Factors on Collective Entrepreneurial Marketing in Agricultural Production Cooperatives in Kurdistan Province |
| title_full_unstemmed | Influencing Factors on Collective Entrepreneurial Marketing in Agricultural Production Cooperatives in Kurdistan Province |
| title_short | Influencing Factors on Collective Entrepreneurial Marketing in Agricultural Production Cooperatives in Kurdistan Province |
| title_sort | influencing factors on collective entrepreneurial marketing in agricultural production cooperatives in kurdistan province |
| topic | collective entrepreneurial marketing collective branding collective innovation social capital agricultural production cooperatives |
| url | https://ajcoop.mcls.gov.ir/article_95760_4dcc8ca531f6d3c7c3794c02ef647f43.pdf |
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