Extending a Welcome to International Tourists:
Japan saw remarkable growth in the number of international tourists in the 2010s. In Kinosaki, a hot springs town in Toyooka, Hyogo prefecture, the number of international tourists increased 36 times in a span of 5 years. This case will look at Nishimuraya, a ryokan (traditional Japanese-style inn)...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2020-03-01
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| Series: | Maketingu Janaru |
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| Online Access: | https://www.jstage.jst.go.jp/article/marketing/39/4/39_2020.023/_html/-char/en |