Diagnostics of the Enterprise Export Potential
The aim of the article is to form and develop theoretical and methodological foundations for diagnostics of the enterprise export potential, which should be understood as a process of identification, analysis and assessment of the level of potential possibility and readiness of the enterprise to...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
PH "INZHEK"
2016-11-01
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| Series: | Problemi Ekonomiki |
| Subjects: | |
| Online Access: | http://www.problecon.com/export_pdf/problems-of-economy-2016-4_0-pages-163_170.pdf |
| Summary: | The aim of the article is to form and develop theoretical and methodological
foundations for diagnostics of the enterprise export potential, which should
be understood as a process of identification, analysis and assessment of the
level of potential possibility and readiness of the enterprise to implement
export activities taking into account the impact of interrelated internal
variables (goals, technology, structure, tasks, educational and professional
potential of the staff) and factors of the enterprise external environment
(customers, competitors, suppliers, intermediaries, contact audience,
etc.) in order to ensure a qualitatively new level of its development and
formation of its prospects. It is determined that the key business indicators
of the system for diagnostics of enterprise export potential are: the level of
enterprises competitiveness in the international (global) market; the level
of competitiveness of enterprise products; the level of competitiveness of
enterprise export products; the level of enterprise resource opportunities;
the level of enterprise export performance. Prospects for further research
in this direction are to develop a classification (specifically detailed list)
of objectives of the enterprise diagnostics by the level of detail (element,
partial, complex), taking into account diagnostics of export potential of the
enterprise as part of diagnostic objective. |
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| ISSN: | 2222-0712 2311-1186 |