e-Banking Adoption: An Opportunity for Customer Value Co-creation
The development of information and communication technologies offers innovative opportunities to establish business strategies focused on customer value co-creation. This situation is especially notable in the banking industry. e-Banking activities can support competitive advantages. However, the ad...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2021-01-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2020.621248/full |
| _version_ | 1818618231478288384 |
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| author | Rocío Carranza Rocío Carranza Estrella Díaz Carlos Sánchez-Camacho David Martín-Consuegra |
| author_facet | Rocío Carranza Rocío Carranza Estrella Díaz Carlos Sánchez-Camacho David Martín-Consuegra |
| author_sort | Rocío Carranza |
| collection | DOAJ |
| description | The development of information and communication technologies offers innovative opportunities to establish business strategies focused on customer value co-creation. This situation is especially notable in the banking industry. e-Banking activities can support competitive advantages. However, the adoption of e-banking is not yet well-established among consumers. In this sense, the technology acceptance model (TAM) is considered essential in studying consumer behavior applied to adopt a particular technology. According to the TAM model, this study analyses the factors which influence bank customers to adopt e-banking to facilitate their banking services and support the process of value co-creation. Consequently, the authors examine five main aspects of the technology adoption model to provide a broad understanding of bank customers’ consumption of e-banking. A partial least squares structural equation modeling (PLS-SEM) analysis is conducted to evaluate proposed relationships between factors and customers’ e-banking adoption. |
| first_indexed | 2024-12-16T17:18:18Z |
| format | Article |
| id | doaj.art-58f287f34f6447239d5483789edff3ee |
| institution | Directory Open Access Journal |
| issn | 1664-1078 |
| language | English |
| last_indexed | 2024-12-16T17:18:18Z |
| publishDate | 2021-01-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Psychology |
| spelling | doaj.art-58f287f34f6447239d5483789edff3ee2022-12-21T22:23:14ZengFrontiers Media S.A.Frontiers in Psychology1664-10782021-01-011110.3389/fpsyg.2020.621248621248e-Banking Adoption: An Opportunity for Customer Value Co-creationRocío Carranza0Rocío Carranza1Estrella Díaz2Carlos Sánchez-Camacho3David Martín-Consuegra4Department of Marketing, University of Castilla-La Mancha, Ciudad Real, SpainFaculty of Management and Communication, Universidad Internacional de la Rioja, Logroño, SpainDepartment of Marketing, University of Castilla-La Mancha, Ciudad Real, SpainFaculty of Management and Communication, Universidad Internacional de la Rioja, Logroño, SpainDepartment of Marketing, University of Castilla-La Mancha, Ciudad Real, SpainThe development of information and communication technologies offers innovative opportunities to establish business strategies focused on customer value co-creation. This situation is especially notable in the banking industry. e-Banking activities can support competitive advantages. However, the adoption of e-banking is not yet well-established among consumers. In this sense, the technology acceptance model (TAM) is considered essential in studying consumer behavior applied to adopt a particular technology. According to the TAM model, this study analyses the factors which influence bank customers to adopt e-banking to facilitate their banking services and support the process of value co-creation. Consequently, the authors examine five main aspects of the technology adoption model to provide a broad understanding of bank customers’ consumption of e-banking. A partial least squares structural equation modeling (PLS-SEM) analysis is conducted to evaluate proposed relationships between factors and customers’ e-banking adoption.https://www.frontiersin.org/articles/10.3389/fpsyg.2020.621248/fullcustomer value co-creatione-bankinge-servicestechnology acceptance modelPLS-SEM |
| spellingShingle | Rocío Carranza Rocío Carranza Estrella Díaz Carlos Sánchez-Camacho David Martín-Consuegra e-Banking Adoption: An Opportunity for Customer Value Co-creation Frontiers in Psychology customer value co-creation e-banking e-services technology acceptance model PLS-SEM |
| title | e-Banking Adoption: An Opportunity for Customer Value Co-creation |
| title_full | e-Banking Adoption: An Opportunity for Customer Value Co-creation |
| title_fullStr | e-Banking Adoption: An Opportunity for Customer Value Co-creation |
| title_full_unstemmed | e-Banking Adoption: An Opportunity for Customer Value Co-creation |
| title_short | e-Banking Adoption: An Opportunity for Customer Value Co-creation |
| title_sort | e banking adoption an opportunity for customer value co creation |
| topic | customer value co-creation e-banking e-services technology acceptance model PLS-SEM |
| url | https://www.frontiersin.org/articles/10.3389/fpsyg.2020.621248/full |
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