e-Banking Adoption: An Opportunity for Customer Value Co-creation

e-Banking Adoption: An Opportunity for Customer Value Co-creation

The development of information and communication technologies offers innovative opportunities to establish business strategies focused on customer value co-creation. This situation is especially notable in the banking industry. e-Banking activities can support competitive advantages. However, the ad...

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Bibliographic Details
Main Authors: Rocío Carranza, Estrella Díaz, Carlos Sánchez-Camacho, David Martín-Consuegra
Format: Article
Language:English
Published: Frontiers Media S.A. 2021-01-01
Series:Frontiers in Psychology
Subjects:
customer value co-creation
e-banking
e-services
technology acceptance model
PLS-SEM
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2020.621248/full

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