The Strategic Adaptation of Enterprise and Analysis of Methodical Approaches to its Evaluation in the Context of Ukraine’s Integration into the European Union

The article is aimed at researching the theoretical aspects of strategy and adaptation of enterprise with definition of methods for its estimation. The main elements influencing the development of strategic adaptation are analyzed. Practical use of strategic adaptation is substantiated. Methodical a...

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Main Authors: Zaitseva Olena I., Zhosan Ganna V., Betina Viktoriia O.
Format: Article
Language:English
Published: Research Centre of Industrial Problems of Development of NAS of Ukraine 2018-03-01
Series:Bìznes Inform
Subjects:
Online Access:http://www.business-inform.net/export_pdf/business-inform-2018-3_0-pages-348_353.pdf
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author Zaitseva Olena I.
Zhosan Ganna V.
Betina Viktoriia O.
author_facet Zaitseva Olena I.
Zhosan Ganna V.
Betina Viktoriia O.
author_sort Zaitseva Olena I.
collection DOAJ
description The article is aimed at researching the theoretical aspects of strategy and adaptation of enterprise with definition of methods for its estimation. The main elements influencing the development of strategic adaptation are analyzed. Practical use of strategic adaptation is substantiated. Methodical approaches of estimation of strategic adaptation are researched, attention is given to formation of strategy of the company. The international scientific researches on the given topic are analyzed and an example of implementation of strategic adaptation is presented. It has been determined that strategic adaptation is a contemporary instrument of the entrepreneurial activity development. The proposed definition together with the methods for estimating adaptation help to understand the nature of the category of economic management. It is determined, that in preparation of strategic adaptation the model of behavior is being considered, which is divided into passive (change of behavior of the company under requirements of environment), active (change of internal and external environment for the purpose of more effective economy management), and conservative (adaptation to the socio-cultural and political-legal conditions).
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spelling doaj.art-58f93f186d0f432fbd10f4634e8e5edc2022-12-22T00:29:43ZengResearch Centre of Industrial Problems of Development of NAS of UkraineBìznes Inform2222-44592311-116X2018-03-013482348353The Strategic Adaptation of Enterprise and Analysis of Methodical Approaches to its Evaluation in the Context of Ukraine’s Integration into the European UnionZaitseva Olena I. 0Zhosan Ganna V.1Betina Viktoriia O.2Candidate of Sciences (Economics), Associate Professor, Professor, Department of Management and Marketing, Kherson National Technical UniversityCandidate of Sciences (Economics), Senior Lecturer, Department of Management and Marketing, Kherson National Technical UniversityPostgraduate Student, Department of Management and Marketing, Kherson National Technical UniversityThe article is aimed at researching the theoretical aspects of strategy and adaptation of enterprise with definition of methods for its estimation. The main elements influencing the development of strategic adaptation are analyzed. Practical use of strategic adaptation is substantiated. Methodical approaches of estimation of strategic adaptation are researched, attention is given to formation of strategy of the company. The international scientific researches on the given topic are analyzed and an example of implementation of strategic adaptation is presented. It has been determined that strategic adaptation is a contemporary instrument of the entrepreneurial activity development. The proposed definition together with the methods for estimating adaptation help to understand the nature of the category of economic management. It is determined, that in preparation of strategic adaptation the model of behavior is being considered, which is divided into passive (change of behavior of the company under requirements of environment), active (change of internal and external environment for the purpose of more effective economy management), and conservative (adaptation to the socio-cultural and political-legal conditions).http://www.business-inform.net/export_pdf/business-inform-2018-3_0-pages-348_353.pdfadaptation of enterprisemanagement of adaptationmethods of estimationlogistical enterprisesefficiency of managementstrategic managementbusiness strategy
spellingShingle Zaitseva Olena I.
Zhosan Ganna V.
Betina Viktoriia O.
The Strategic Adaptation of Enterprise and Analysis of Methodical Approaches to its Evaluation in the Context of Ukraine’s Integration into the European Union
Bìznes Inform
adaptation of enterprise
management of adaptation
methods of estimation
logistical enterprises
efficiency of management
strategic management
business strategy
title The Strategic Adaptation of Enterprise and Analysis of Methodical Approaches to its Evaluation in the Context of Ukraine’s Integration into the European Union
title_full The Strategic Adaptation of Enterprise and Analysis of Methodical Approaches to its Evaluation in the Context of Ukraine’s Integration into the European Union
title_fullStr The Strategic Adaptation of Enterprise and Analysis of Methodical Approaches to its Evaluation in the Context of Ukraine’s Integration into the European Union
title_full_unstemmed The Strategic Adaptation of Enterprise and Analysis of Methodical Approaches to its Evaluation in the Context of Ukraine’s Integration into the European Union
title_short The Strategic Adaptation of Enterprise and Analysis of Methodical Approaches to its Evaluation in the Context of Ukraine’s Integration into the European Union
title_sort strategic adaptation of enterprise and analysis of methodical approaches to its evaluation in the context of ukraine s integration into the european union
topic adaptation of enterprise
management of adaptation
methods of estimation
logistical enterprises
efficiency of management
strategic management
business strategy
url http://www.business-inform.net/export_pdf/business-inform-2018-3_0-pages-348_353.pdf
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