Keeping it pure: could New Zealand be an eco paradise?
Purpose – The world is changing and key change agents include climate change and scarcity of resources. The purpose of this paper is to address how New Zealand and tourism could address the future and generate appropriate strategic responses. Design/methodology/approach – Using the process of scenar...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Emerald Publishing
2015-03-01
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| Series: | Journal of Tourism Futures |
| Subjects: | |
| Online Access: | https://www.emeraldinsight.com/doi/pdfplus/10.1108/JTF-12-2014-0017 |
| _version_ | 1818001238319431680 |
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| author | Ian Yeoman Marcela Palomino‐Schalscha Una McMahon‐Beattie |
| author_facet | Ian Yeoman Marcela Palomino‐Schalscha Una McMahon‐Beattie |
| author_sort | Ian Yeoman |
| collection | DOAJ |
| description | Purpose – The world is changing and key change agents include climate change and scarcity of resources. The purpose of this paper is to address how New Zealand and tourism could address the future and generate appropriate strategic responses. Design/methodology/approach – Using the process of scenario analysis and drawing upon recent research from the www.tourism2050.com project, this paper describes the circumstances, drivers, economic consequences and key decisions that New Zealand would have to take in order to position itself as an eco paradise. The background to the scenario presumes overarching behaviours in a cooperative world in which resources are scarce. Findings – The scenario portrays a future of collective individualism, where a high degree of personal freedom exists but within the constraints of a world in which there is a scarcity of resources. A communitarian ethos drives policy making with an emphasis on efficient resource use and waste minimisation. New Zealand is a nation favoured by climate change. Environmental intellectual property is one of the nation's key resources and in the spirit of achieving a global environmental equilibrium these technologies are shared with the rest of the world. Life is simple. Competitive individualism is equated with excess and resource waste, while cooperation, harmony, and the continuation of a global cooperative psyche are seen as the foundation stones of the continued, relatively comfortable survival of humanity. Tourism is a luxury and activities are environmentally ethical. Visitors are well-off, purposeful, highly respectful and careful to prove their worth. Originality/value – Eco paradise represents the classic tale of a prisoner's dilemma in which decision makers and consumers ponder the betterment of humankind against individualism. The scenario concludes with a strategic map of the core decisions New Zealand's tourism industry would have to take. The significance of the paper is its portrayal of a possible future to industry leaders, researchers and stakeholders thereby facilitating decision making in order to adapt to this future. |
| first_indexed | 2024-04-14T03:31:53Z |
| format | Article |
| id | doaj.art-58fdcd4607ae4e6aa5a73dd4b966ac6d |
| institution | Directory Open Access Journal |
| issn | 2055-5911 2055-592X |
| language | English |
| last_indexed | 2024-04-14T03:31:53Z |
| publishDate | 2015-03-01 |
| publisher | Emerald Publishing |
| record_format | Article |
| series | Journal of Tourism Futures |
| spelling | doaj.art-58fdcd4607ae4e6aa5a73dd4b966ac6d2022-12-22T02:14:56ZengEmerald PublishingJournal of Tourism Futures2055-59112055-592X2015-03-0111193510.1108/JTF-12-2014-0017Keeping it pure: could New Zealand be an eco paradise?Ian Yeoman0Marcela Palomino‐Schalscha1Una McMahon‐Beattie2School of Management, Victoria University of Wellington, Wellington, New ZealandSchool of Geography, Victoria University of Wellington, Wellington, New ZealandDepartment of Hospitality and Tourism Management at Ulster Business School, Ulster University, Belfast, UKPurpose – The world is changing and key change agents include climate change and scarcity of resources. The purpose of this paper is to address how New Zealand and tourism could address the future and generate appropriate strategic responses. Design/methodology/approach – Using the process of scenario analysis and drawing upon recent research from the www.tourism2050.com project, this paper describes the circumstances, drivers, economic consequences and key decisions that New Zealand would have to take in order to position itself as an eco paradise. The background to the scenario presumes overarching behaviours in a cooperative world in which resources are scarce. Findings – The scenario portrays a future of collective individualism, where a high degree of personal freedom exists but within the constraints of a world in which there is a scarcity of resources. A communitarian ethos drives policy making with an emphasis on efficient resource use and waste minimisation. New Zealand is a nation favoured by climate change. Environmental intellectual property is one of the nation's key resources and in the spirit of achieving a global environmental equilibrium these technologies are shared with the rest of the world. Life is simple. Competitive individualism is equated with excess and resource waste, while cooperation, harmony, and the continuation of a global cooperative psyche are seen as the foundation stones of the continued, relatively comfortable survival of humanity. Tourism is a luxury and activities are environmentally ethical. Visitors are well-off, purposeful, highly respectful and careful to prove their worth. Originality/value – Eco paradise represents the classic tale of a prisoner's dilemma in which decision makers and consumers ponder the betterment of humankind against individualism. The scenario concludes with a strategic map of the core decisions New Zealand's tourism industry would have to take. The significance of the paper is its portrayal of a possible future to industry leaders, researchers and stakeholders thereby facilitating decision making in order to adapt to this future.https://www.emeraldinsight.com/doi/pdfplus/10.1108/JTF-12-2014-0017SustainabilityNew ZealandTrendsScenario planningEco tourism |
| spellingShingle | Ian Yeoman Marcela Palomino‐Schalscha Una McMahon‐Beattie Keeping it pure: could New Zealand be an eco paradise? Journal of Tourism Futures Sustainability New Zealand Trends Scenario planning Eco tourism |
| title | Keeping it pure: could New Zealand be an eco paradise? |
| title_full | Keeping it pure: could New Zealand be an eco paradise? |
| title_fullStr | Keeping it pure: could New Zealand be an eco paradise? |
| title_full_unstemmed | Keeping it pure: could New Zealand be an eco paradise? |
| title_short | Keeping it pure: could New Zealand be an eco paradise? |
| title_sort | keeping it pure could new zealand be an eco paradise |
| topic | Sustainability New Zealand Trends Scenario planning Eco tourism |
| url | https://www.emeraldinsight.com/doi/pdfplus/10.1108/JTF-12-2014-0017 |
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