Understanding Trust Drivers of S-commerce

Understanding Trust Drivers of S-commerce

Trust has emerged as a pillar in the acceptance and use of new technologies in the ever-changing digital landscape, notably in the booming field of social commerce. The importance of this study lies in the fact that it explores in-depth the aspects of customer trust in Instashopping using new constr...

Full description

Bibliographic Details
Main Authors: Mousa Al-kfairy, Ahmed Shuhaiber, Ayman Wael Al-khatib, Saed Alrabaee, Souheil Khaddaj
Format: Article
Language:English
Published: Elsevier 2024-01-01
Series:Heliyon
Subjects:
S-Commerce
Trust
Instashopping
SEM
Trust Drivers
Online Access:http://www.sciencedirect.com/science/article/pii/S2405844023105408

Similar Items

Similar Items