Adoption of Electric Motorcycles in Pakistan: A Technology Acceptance Model Perspective
Electric motorcycles (EMs) are gaining popularity in densely populated Asian countries, offering environmentally friendly solutions to combat traffic-related pollution. Governments and authorities are eager to promote EMs to reduce reliance on traditional fuel-based motorcycles. While prior research...
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2023-10-01
|
| Series: | World Electric Vehicle Journal |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2032-6653/14/10/278 |
| _version_ | 1797571945407971328 |
|---|---|
| author | Sajan Shaikh Mir Aftab Hussain Talpur Farrukh Baig Fariha Tariq Shabir Hussain Khahro |
| author_facet | Sajan Shaikh Mir Aftab Hussain Talpur Farrukh Baig Fariha Tariq Shabir Hussain Khahro |
| author_sort | Sajan Shaikh |
| collection | DOAJ |
| description | Electric motorcycles (EMs) are gaining popularity in densely populated Asian countries, offering environmentally friendly solutions to combat traffic-related pollution. Governments and authorities are eager to promote EMs to reduce reliance on traditional fuel-based motorcycles. While prior research has explored the potential impacts of EMs, limited attention has been given to the adoption intentions of the Pakistani public. This study investigates the factors influencing the behavioral intentions of adopting EMs in Pakistan, employing an extended technology acceptance model (TAM) framework. The extended model incorporates perceived values and environmental concerns, along with perceived usefulness and perceived ease of use, to assess their impact on EM adoption intentions. Based on data collected from 228 respondents in Karachi, Pakistan, structural equation models were estimated to identify significant factors affecting EM adoption. Findings highlight the substantial influence of perceived value and environmental concern on behavioral intentions, with perceived ease of use playing a mediated role through perceived usefulness. Results suggest that effective marketing and user-friendly EM designs, coupled with well-crafted policies and education, can substantially boost EM adoption by the public, facilitating a shift toward sustainable transportation alternatives. |
| first_indexed | 2024-03-10T20:48:47Z |
| format | Article |
| id | doaj.art-590b0b2888f84ace88b03a351bbc87d1 |
| institution | Directory Open Access Journal |
| issn | 2032-6653 |
| language | English |
| last_indexed | 2024-03-10T20:48:47Z |
| publishDate | 2023-10-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | World Electric Vehicle Journal |
| spelling | doaj.art-590b0b2888f84ace88b03a351bbc87d12023-11-19T18:31:56ZengMDPI AGWorld Electric Vehicle Journal2032-66532023-10-01141027810.3390/wevj14100278Adoption of Electric Motorcycles in Pakistan: A Technology Acceptance Model PerspectiveSajan Shaikh0Mir Aftab Hussain Talpur1Farrukh Baig2Fariha Tariq3Shabir Hussain Khahro4School of Transportation and Logistics, Dalian University of Technology, Dalian 116024, ChinaDepartment of City and Regional Planning, Mehran University of Engineering and Technology, Jamshoro 76062, PakistanSchool of Traffic and Transportation Engineering, Central South University, Changsha 410075, ChinaDepartment of City and Regional Planning, School of Architecture and Planning, University of Management and Technology, Lahore 54770, PakistanDepartment of Engineering Management, College of Engineering, Prince Sultan University, Riyadh 11586, Saudi ArabiaElectric motorcycles (EMs) are gaining popularity in densely populated Asian countries, offering environmentally friendly solutions to combat traffic-related pollution. Governments and authorities are eager to promote EMs to reduce reliance on traditional fuel-based motorcycles. While prior research has explored the potential impacts of EMs, limited attention has been given to the adoption intentions of the Pakistani public. This study investigates the factors influencing the behavioral intentions of adopting EMs in Pakistan, employing an extended technology acceptance model (TAM) framework. The extended model incorporates perceived values and environmental concerns, along with perceived usefulness and perceived ease of use, to assess their impact on EM adoption intentions. Based on data collected from 228 respondents in Karachi, Pakistan, structural equation models were estimated to identify significant factors affecting EM adoption. Findings highlight the substantial influence of perceived value and environmental concern on behavioral intentions, with perceived ease of use playing a mediated role through perceived usefulness. Results suggest that effective marketing and user-friendly EM designs, coupled with well-crafted policies and education, can substantially boost EM adoption by the public, facilitating a shift toward sustainable transportation alternatives.https://www.mdpi.com/2032-6653/14/10/278electric motorcyclessustainable development goalspublic awarenessstructural equation modelingbehavioral intentions |
| spellingShingle | Sajan Shaikh Mir Aftab Hussain Talpur Farrukh Baig Fariha Tariq Shabir Hussain Khahro Adoption of Electric Motorcycles in Pakistan: A Technology Acceptance Model Perspective World Electric Vehicle Journal electric motorcycles sustainable development goals public awareness structural equation modeling behavioral intentions |
| title | Adoption of Electric Motorcycles in Pakistan: A Technology Acceptance Model Perspective |
| title_full | Adoption of Electric Motorcycles in Pakistan: A Technology Acceptance Model Perspective |
| title_fullStr | Adoption of Electric Motorcycles in Pakistan: A Technology Acceptance Model Perspective |
| title_full_unstemmed | Adoption of Electric Motorcycles in Pakistan: A Technology Acceptance Model Perspective |
| title_short | Adoption of Electric Motorcycles in Pakistan: A Technology Acceptance Model Perspective |
| title_sort | adoption of electric motorcycles in pakistan a technology acceptance model perspective |
| topic | electric motorcycles sustainable development goals public awareness structural equation modeling behavioral intentions |
| url | https://www.mdpi.com/2032-6653/14/10/278 |
| work_keys_str_mv | AT sajanshaikh adoptionofelectricmotorcyclesinpakistanatechnologyacceptancemodelperspective AT miraftabhussaintalpur adoptionofelectricmotorcyclesinpakistanatechnologyacceptancemodelperspective AT farrukhbaig adoptionofelectricmotorcyclesinpakistanatechnologyacceptancemodelperspective AT farihatariq adoptionofelectricmotorcyclesinpakistanatechnologyacceptancemodelperspective AT shabirhussainkhahro adoptionofelectricmotorcyclesinpakistanatechnologyacceptancemodelperspective |