A COMPREHENSIVE ANALYSIS OF COASTAL AND MARINE TOURISM: EVALUATING THE IMPACT OF ACTIVITIES, INTENTIONS, AND REASON FOR VISITING ON VISITOR SATISFACTION: THE MODERATING INFLUENCE OF VISITOR TYPES
The major purpose of this study is to investigate the characteristics that contribute to visitor happiness, with an emphasis on Aqaba, Jordan's one-of-a-kind setting. Rather than selecting volunteers at random, the researchers took into account the entire community of Aqaba tourists. About 23...
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| Format: | Article |
| Language: | English |
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Editura Universităţii din Oradea
2023-11-01
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| Series: | Geo Journal of Tourism and Geosites |
| Subjects: | |
| Online Access: | https://gtg.webhost.uoradea.ro/PDF/GTG-4-2023/gtg.50414-1132.pdf |
| _version_ | 1797341010722816000 |
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| author | Omar JAWABREH Emad Al Dein Al FAHMAWEE Ashraf JAHMANI Basil J.A. ALI Safaa S. JAHAMEH |
| author_facet | Omar JAWABREH Emad Al Dein Al FAHMAWEE Ashraf JAHMANI Basil J.A. ALI Safaa S. JAHAMEH |
| author_sort | Omar JAWABREH |
| collection | DOAJ |
| description | The major purpose of this study is to investigate the characteristics that contribute to visitor happiness, with an
emphasis on Aqaba, Jordan's one-of-a-kind setting. Rather than selecting volunteers at random, the researchers took into account
the entire community of Aqaba tourists. About 237 of the 500 surveys returned were usable for statistical purposes. In order to
categorize the responses, a seven-point Likert scale was used. We use of Smart PLS 4 forms the basis of the analytical
framework. There is strong statistical support for the findings of the study. Satisfaction (SA) is heavily influenced by the
elements of Availability of Activities (AA), Intends to Participate (IP), and Reason for Visiting (RV). The T value for AA is
4.128 (p 0.001), which indicates statistical significance. IP also has a high T value (7.505, p 0.001), indicating a significant impact.
The T value of 4.502 for RV (p 0.001) further demonstrates its statistically significant influence. Add the moderating variable TV to
the research design to see how it affects the results. With a T-value of 1.971 (p = 0.049), we see that there is an interaction effect
between (AA) and (SA), with (TV) serving as a moderator. The moderate influence of (IP) on (SA) results in a T value of 0.822
(p = 0.411), which is not statistically significant. However, the T value of 4.144 (p 0.001) demonstrates the significance of the
interaction between RV and SA, indicating that TV has a moderating effect on the relationship between the two variables.
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| first_indexed | 2024-03-08T10:11:42Z |
| format | Article |
| id | doaj.art-5910dd23b7d64de081f133fd246da1bf |
| institution | Directory Open Access Journal |
| issn | 2065-0817 |
| language | English |
| last_indexed | 2024-03-08T10:11:42Z |
| publishDate | 2023-11-01 |
| publisher | Editura Universităţii din Oradea |
| record_format | Article |
| series | Geo Journal of Tourism and Geosites |
| spelling | doaj.art-5910dd23b7d64de081f133fd246da1bf2024-01-29T07:58:03ZengEditura Universităţii din OradeaGeo Journal of Tourism and Geosites2065-08172023-11-015041339134910.30892/gtg.50414-1132A COMPREHENSIVE ANALYSIS OF COASTAL AND MARINE TOURISM: EVALUATING THE IMPACT OF ACTIVITIES, INTENTIONS, AND REASON FOR VISITING ON VISITOR SATISFACTION: THE MODERATING INFLUENCE OF VISITOR TYPESOmar JAWABREH0Emad Al Dein Al FAHMAWEE1Ashraf JAHMANI2Basil J.A. ALI3Safaa S. JAHAMEH4Department of Hotel Management, Faculty of Tourism and Hospitality, The University of Jordan, Amman, Jordan, e-mail: o.jawabreh@ju.edu.joDepartment of Interior Design, Faculty of Art and Design, Applied Science Private University, Amman, Jordan, e-mail: e_fahmawee@asu.edu.joBusiness School, Al-Ahliyya Amman University, Jordan, Amman, Jordan, e-mail: ajahmani@ammanu.edu.joCollege of Economics and Management (CoEM), Al Qasimia University, Sharjah, United Arab Emirates, e-mail: basil8011@gmail.comDepartment of Design and Visual Communication, Faculty of Art and Design, Applied Science Private University, Amman, Jordan, e-mail: s_jahameh@asu.edu.joThe major purpose of this study is to investigate the characteristics that contribute to visitor happiness, with an emphasis on Aqaba, Jordan's one-of-a-kind setting. Rather than selecting volunteers at random, the researchers took into account the entire community of Aqaba tourists. About 237 of the 500 surveys returned were usable for statistical purposes. In order to categorize the responses, a seven-point Likert scale was used. We use of Smart PLS 4 forms the basis of the analytical framework. There is strong statistical support for the findings of the study. Satisfaction (SA) is heavily influenced by the elements of Availability of Activities (AA), Intends to Participate (IP), and Reason for Visiting (RV). The T value for AA is 4.128 (p 0.001), which indicates statistical significance. IP also has a high T value (7.505, p 0.001), indicating a significant impact. The T value of 4.502 for RV (p 0.001) further demonstrates its statistically significant influence. Add the moderating variable TV to the research design to see how it affects the results. With a T-value of 1.971 (p = 0.049), we see that there is an interaction effect between (AA) and (SA), with (TV) serving as a moderator. The moderate influence of (IP) on (SA) results in a T value of 0.822 (p = 0.411), which is not statistically significant. However, the T value of 4.144 (p 0.001) demonstrates the significance of the interaction between RV and SA, indicating that TV has a moderating effect on the relationship between the two variables. https://gtg.webhost.uoradea.ro/PDF/GTG-4-2023/gtg.50414-1132.pdftourist satisfactionavailability of activitiesintends participatingreason for visitingtype of visitors |
| spellingShingle | Omar JAWABREH Emad Al Dein Al FAHMAWEE Ashraf JAHMANI Basil J.A. ALI Safaa S. JAHAMEH A COMPREHENSIVE ANALYSIS OF COASTAL AND MARINE TOURISM: EVALUATING THE IMPACT OF ACTIVITIES, INTENTIONS, AND REASON FOR VISITING ON VISITOR SATISFACTION: THE MODERATING INFLUENCE OF VISITOR TYPES Geo Journal of Tourism and Geosites tourist satisfaction availability of activities intends participating reason for visiting type of visitors |
| title | A COMPREHENSIVE ANALYSIS OF COASTAL AND MARINE TOURISM: EVALUATING THE IMPACT OF ACTIVITIES, INTENTIONS, AND REASON FOR VISITING ON VISITOR SATISFACTION: THE MODERATING INFLUENCE OF VISITOR TYPES |
| title_full | A COMPREHENSIVE ANALYSIS OF COASTAL AND MARINE TOURISM: EVALUATING THE IMPACT OF ACTIVITIES, INTENTIONS, AND REASON FOR VISITING ON VISITOR SATISFACTION: THE MODERATING INFLUENCE OF VISITOR TYPES |
| title_fullStr | A COMPREHENSIVE ANALYSIS OF COASTAL AND MARINE TOURISM: EVALUATING THE IMPACT OF ACTIVITIES, INTENTIONS, AND REASON FOR VISITING ON VISITOR SATISFACTION: THE MODERATING INFLUENCE OF VISITOR TYPES |
| title_full_unstemmed | A COMPREHENSIVE ANALYSIS OF COASTAL AND MARINE TOURISM: EVALUATING THE IMPACT OF ACTIVITIES, INTENTIONS, AND REASON FOR VISITING ON VISITOR SATISFACTION: THE MODERATING INFLUENCE OF VISITOR TYPES |
| title_short | A COMPREHENSIVE ANALYSIS OF COASTAL AND MARINE TOURISM: EVALUATING THE IMPACT OF ACTIVITIES, INTENTIONS, AND REASON FOR VISITING ON VISITOR SATISFACTION: THE MODERATING INFLUENCE OF VISITOR TYPES |
| title_sort | comprehensive analysis of coastal and marine tourism evaluating the impact of activities intentions and reason for visiting on visitor satisfaction the moderating influence of visitor types |
| topic | tourist satisfaction availability of activities intends participating reason for visiting type of visitors |
| url | https://gtg.webhost.uoradea.ro/PDF/GTG-4-2023/gtg.50414-1132.pdf |
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