Institutional pressures on setting up big data analytics capability
Abstract This article aims to analyze the setting up of tangible resources and human big data skills, in the face of institutional pressures, in the big data analytics capability in Brazilian companies. Innovation influences the environment in which companies are inserted, increasing uncertainties,...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade de São Paulo
2023-09-01
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| Series: | Revista Contabilidade & Finanças |
| Subjects: | |
| Online Access: | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1519-70772023000200504&tlng=pt |