CUSTOMER RELATIONSHIP MANAGEMENT IN BUSINESS-TO-BUSINESS MARKETING: EXAMPLE OF TOURISM SECTOR
The aim of this study is to demonstrate how customer relationship management systems are implemented in tourism companies that do business-tobusiness marketing. The study firstly tries to explain the concepts of business-tobusiness marketing and customer relations management. The existence and impl...
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| Format: | Article |
| Language: | English |
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Editura Universităţii din Oradea
2018-04-01
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| Series: | Geo Journal of Tourism and Geosites |
| Subjects: | |
| Online Access: | http://gtg.webhost.uoradea.ro/PDF/GTG-2-2018/gtg.22204-291.pdf |
| _version_ | 1811309806704656384 |
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| author | Demet TUZUNKAN |
| author_facet | Demet TUZUNKAN |
| author_sort | Demet TUZUNKAN |
| collection | DOAJ |
| description | The aim of this study is to demonstrate how customer relationship
management systems are implemented in tourism companies that do business-tobusiness marketing. The study firstly tries to explain the concepts of business-tobusiness marketing and customer relations management. The existence and implementation of customer relationship management systems, particularly in
business-oriented organizations, is crucial in order to make a difference in the globalizing world where competition conditions are gradually increasing. In order to achieve this, it has been evaluated how the customer relationship management systems are formed, how they are implemented, and what advantages they provide by conducting interviews with the employees in the companies that are business-tobusiness marketing in tourism sector and business areas. In methodology, semistructured
interview technique has been used which enables qualitative data collection as a method in order to reach the goal of the study. As a result of the interviews and research, it has been established that customer relations management in B2B tourism companies is quite vital to be more productive, work efficiently, support marketing activities considerably and therefore increase the sales volume. |
| first_indexed | 2024-04-13T09:47:27Z |
| format | Article |
| id | doaj.art-5935cfc5ef2d44bc8baae581ff13e6f8 |
| institution | Directory Open Access Journal |
| issn | 2065-0817 2065-1198 |
| language | English |
| last_indexed | 2024-04-13T09:47:27Z |
| publishDate | 2018-04-01 |
| publisher | Editura Universităţii din Oradea |
| record_format | Article |
| series | Geo Journal of Tourism and Geosites |
| spelling | doaj.art-5935cfc5ef2d44bc8baae581ff13e6f82022-12-22T02:51:41ZengEditura Universităţii din OradeaGeo Journal of Tourism and Geosites2065-08172065-11982018-04-01222329338https://doi.org/10.30892/gtg.22204-291CUSTOMER RELATIONSHIP MANAGEMENT IN BUSINESS-TO-BUSINESS MARKETING: EXAMPLE OF TOURISM SECTORDemet TUZUNKAN0Woosong University - SIHOM Department, 171 Dongdaejeon-ro, Dong-gu, 34606 Daejeon, SouthKorea, e-mail: demettuzunkan@gmail.comThe aim of this study is to demonstrate how customer relationship management systems are implemented in tourism companies that do business-tobusiness marketing. The study firstly tries to explain the concepts of business-tobusiness marketing and customer relations management. The existence and implementation of customer relationship management systems, particularly in business-oriented organizations, is crucial in order to make a difference in the globalizing world where competition conditions are gradually increasing. In order to achieve this, it has been evaluated how the customer relationship management systems are formed, how they are implemented, and what advantages they provide by conducting interviews with the employees in the companies that are business-tobusiness marketing in tourism sector and business areas. In methodology, semistructured interview technique has been used which enables qualitative data collection as a method in order to reach the goal of the study. As a result of the interviews and research, it has been established that customer relations management in B2B tourism companies is quite vital to be more productive, work efficiently, support marketing activities considerably and therefore increase the sales volume.http://gtg.webhost.uoradea.ro/PDF/GTG-2-2018/gtg.22204-291.pdfBusiness to Business MarketingCustomer Relationship ManagementB2BTourism |
| spellingShingle | Demet TUZUNKAN CUSTOMER RELATIONSHIP MANAGEMENT IN BUSINESS-TO-BUSINESS MARKETING: EXAMPLE OF TOURISM SECTOR Geo Journal of Tourism and Geosites Business to Business Marketing Customer Relationship Management B2B Tourism |
| title | CUSTOMER RELATIONSHIP MANAGEMENT IN BUSINESS-TO-BUSINESS MARKETING: EXAMPLE OF TOURISM SECTOR |
| title_full | CUSTOMER RELATIONSHIP MANAGEMENT IN BUSINESS-TO-BUSINESS MARKETING: EXAMPLE OF TOURISM SECTOR |
| title_fullStr | CUSTOMER RELATIONSHIP MANAGEMENT IN BUSINESS-TO-BUSINESS MARKETING: EXAMPLE OF TOURISM SECTOR |
| title_full_unstemmed | CUSTOMER RELATIONSHIP MANAGEMENT IN BUSINESS-TO-BUSINESS MARKETING: EXAMPLE OF TOURISM SECTOR |
| title_short | CUSTOMER RELATIONSHIP MANAGEMENT IN BUSINESS-TO-BUSINESS MARKETING: EXAMPLE OF TOURISM SECTOR |
| title_sort | customer relationship management in business to business marketing example of tourism sector |
| topic | Business to Business Marketing Customer Relationship Management B2B Tourism |
| url | http://gtg.webhost.uoradea.ro/PDF/GTG-2-2018/gtg.22204-291.pdf |
| work_keys_str_mv | AT demettuzunkan customerrelationshipmanagementinbusinesstobusinessmarketingexampleoftourismsector |