Analisis Pengaruh Tanggung Jawab Sosial Perusahaan terhadap Minat Pembelian Produk Tabungan dI Bank BNI Syariah Depok dengan Citra Perusahaan sebagai Variabel Moderasi
Corporate Social Responsibility lately has become the main topic arround the usiness companies in Indonesia. In order to grow the business, they use corporate social responsibility to get the public symphaty. Even the sharia bank of BNI use the social activities and publicity to increase the purchas...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Fakultas Ekonomi dan Bisnis, UPN Veteran Jakarta
2014-12-01
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| Series: | Ekonomi dan Bisnis |
| Subjects: | |
| Online Access: | https://ejournal.upnvj.ac.id/index.php/ekobis/article/view/698/pdf |
| _version_ | 1818393848438587392 |
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| author | Tati Handayani Ratih Mulya W. S |
| author_facet | Tati Handayani Ratih Mulya W. S |
| author_sort | Tati Handayani |
| collection | DOAJ |
| description | Corporate Social Responsibility lately has become the main topic arround the usiness companies in Indonesia. In order to grow the business, they use corporate social responsibility to get the public symphaty. Even the sharia bank of BNI use the social activities and publicity to increase the purchase intention of their savings product. There is a relation between CSR and corporate image and then affect the purchase intention, and this is one of the purpose of this research. This research take 100 samples from BNI Sharia customers who knows about the CSR and who already had the savings product. This study was held at BNI Sharia in Depok to identify the purchase intention of savings product among the citizen. The results of this research are CSR positively and significantly affecting purchase intention and corporate image also positively and significantly affecting purchase intention. another results of this research is There is an interaction between CSR and corporate image and corporate image positively and significantly has function as a moderate variable that influence CSR to purchase intention. |
| first_indexed | 2024-12-14T05:51:50Z |
| format | Article |
| id | doaj.art-59465d187a374d15ba3964642155c22b |
| institution | Directory Open Access Journal |
| issn | 2356-0282 2684-7582 |
| language | English |
| last_indexed | 2024-12-14T05:51:50Z |
| publishDate | 2014-12-01 |
| publisher | Fakultas Ekonomi dan Bisnis, UPN Veteran Jakarta |
| record_format | Article |
| series | Ekonomi dan Bisnis |
| spelling | doaj.art-59465d187a374d15ba3964642155c22b2022-12-21T23:14:42ZengFakultas Ekonomi dan Bisnis, UPN Veteran JakartaEkonomi dan Bisnis2356-02822684-75822014-12-01125166http://dx.doi.org/10.35590/jeb.v1i2.698Analisis Pengaruh Tanggung Jawab Sosial Perusahaan terhadap Minat Pembelian Produk Tabungan dI Bank BNI Syariah Depok dengan Citra Perusahaan sebagai Variabel ModerasiTati Handayani0Ratih Mulya W. S1Universitas Pembangunan Nasional Veteran JakartaUniversitas Pembangunan Nasional Veteran JakartaCorporate Social Responsibility lately has become the main topic arround the usiness companies in Indonesia. In order to grow the business, they use corporate social responsibility to get the public symphaty. Even the sharia bank of BNI use the social activities and publicity to increase the purchase intention of their savings product. There is a relation between CSR and corporate image and then affect the purchase intention, and this is one of the purpose of this research. This research take 100 samples from BNI Sharia customers who knows about the CSR and who already had the savings product. This study was held at BNI Sharia in Depok to identify the purchase intention of savings product among the citizen. The results of this research are CSR positively and significantly affecting purchase intention and corporate image also positively and significantly affecting purchase intention. another results of this research is There is an interaction between CSR and corporate image and corporate image positively and significantly has function as a moderate variable that influence CSR to purchase intention.https://ejournal.upnvj.ac.id/index.php/ekobis/article/view/698/pdfcorporate social responsibilitycorporate imagepurchase intention |
| spellingShingle | Tati Handayani Ratih Mulya W. S Analisis Pengaruh Tanggung Jawab Sosial Perusahaan terhadap Minat Pembelian Produk Tabungan dI Bank BNI Syariah Depok dengan Citra Perusahaan sebagai Variabel Moderasi Ekonomi dan Bisnis corporate social responsibility corporate image purchase intention |
| title | Analisis Pengaruh Tanggung Jawab Sosial Perusahaan terhadap Minat Pembelian Produk Tabungan dI Bank BNI Syariah Depok dengan Citra Perusahaan sebagai Variabel Moderasi |
| title_full | Analisis Pengaruh Tanggung Jawab Sosial Perusahaan terhadap Minat Pembelian Produk Tabungan dI Bank BNI Syariah Depok dengan Citra Perusahaan sebagai Variabel Moderasi |
| title_fullStr | Analisis Pengaruh Tanggung Jawab Sosial Perusahaan terhadap Minat Pembelian Produk Tabungan dI Bank BNI Syariah Depok dengan Citra Perusahaan sebagai Variabel Moderasi |
| title_full_unstemmed | Analisis Pengaruh Tanggung Jawab Sosial Perusahaan terhadap Minat Pembelian Produk Tabungan dI Bank BNI Syariah Depok dengan Citra Perusahaan sebagai Variabel Moderasi |
| title_short | Analisis Pengaruh Tanggung Jawab Sosial Perusahaan terhadap Minat Pembelian Produk Tabungan dI Bank BNI Syariah Depok dengan Citra Perusahaan sebagai Variabel Moderasi |
| title_sort | analisis pengaruh tanggung jawab sosial perusahaan terhadap minat pembelian produk tabungan di bank bni syariah depok dengan citra perusahaan sebagai variabel moderasi |
| topic | corporate social responsibility corporate image purchase intention |
| url | https://ejournal.upnvj.ac.id/index.php/ekobis/article/view/698/pdf |
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