Analisis Pengaruh Tanggung Jawab Sosial Perusahaan terhadap Minat Pembelian Produk Tabungan dI Bank BNI Syariah Depok dengan Citra Perusahaan sebagai Variabel Moderasi

Analisis Pengaruh Tanggung Jawab Sosial Perusahaan terhadap Minat Pembelian Produk Tabungan dI Bank BNI Syariah Depok dengan Citra Perusahaan sebagai Variabel Moderasi

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Corporate Social Responsibility lately has become the main topic arround the usiness companies in Indonesia. In order to grow the business, they use corporate social responsibility to get the public symphaty. Even the sharia bank of BNI use the social activities and publicity to increase the purchas...

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Bibliographic Details
Main Authors: Tati Handayani, Ratih Mulya W. S
Format: Article
Language:English
Published: Fakultas Ekonomi dan Bisnis, UPN Veteran Jakarta 2014-12-01
Series:Ekonomi dan Bisnis
Subjects:
corporate social responsibility
corporate image
purchase intention
Online Access:https://ejournal.upnvj.ac.id/index.php/ekobis/article/view/698/pdf

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