Salak from Indonesia: legal protection, potential geographical indications and development practices toward international markets
AbstractIndonesia is a salak producing country with five superior varieties, namely: Salak Pondoh, Salak Madu, Salak Gading, Salak Gula Pasir and Salak Sidempuan. The large number of Indonesian salak which are claimed to be Thai fruit products marketed to China shows the weak legal protection for sa...
| Main Authors: | , , , , , , , , , , |
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2024-12-01
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| Series: | Cogent Social Sciences |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311886.2024.2341963 |
| _version_ | 1827278121125019648 |
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| author | Taufik H. Simatupang Sri Hartini Desty Anggie Mustika Ady Purwoto Muhar Junef Ahmad Sanusi Firdaus Trisapto Wahyudi Agung Nugroho Josefhin Mareta Ahmad Jazuli Insan Firdaus |
| author_facet | Taufik H. Simatupang Sri Hartini Desty Anggie Mustika Ady Purwoto Muhar Junef Ahmad Sanusi Firdaus Trisapto Wahyudi Agung Nugroho Josefhin Mareta Ahmad Jazuli Insan Firdaus |
| author_sort | Taufik H. Simatupang |
| collection | DOAJ |
| description | AbstractIndonesia is a salak producing country with five superior varieties, namely: Salak Pondoh, Salak Madu, Salak Gading, Salak Gula Pasir and Salak Sidempuan. The large number of Indonesian salak which are claimed to be Thai fruit products marketed to China shows the weak legal protection for salak fruit, which has a geographical indication of originating from Indonesia. This study collects data from relevant online literature and then analyzes them based on inductive analogies. By analogizing the concept of marketing communication tetrahedron analysis from Kevin Lane Keller, which considers four factors (consumer, communication, response and situation), through inductive analogy this paper offers steps that must be taken by the Indonesian government to provide protection and development of salak. Fruit products originating from Indonesia need to be protected and developed through legal measures, good marketing communication, and preservation technology so that they can compete in the international market. |
| first_indexed | 2024-04-24T07:47:48Z |
| format | Article |
| id | doaj.art-5947351f520844459781bd4198621188 |
| institution | Directory Open Access Journal |
| issn | 2331-1886 |
| language | English |
| last_indexed | 2024-04-24T07:47:48Z |
| publishDate | 2024-12-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Cogent Social Sciences |
| spelling | doaj.art-5947351f520844459781bd41986211882024-04-18T17:33:21ZengTaylor & Francis GroupCogent Social Sciences2331-18862024-12-0110110.1080/23311886.2024.2341963Salak from Indonesia: legal protection, potential geographical indications and development practices toward international marketsTaufik H. Simatupang0Sri Hartini1Desty Anggie Mustika2Ady Purwoto3Muhar Junef4Ahmad Sanusi5Firdaus6Trisapto Wahyudi Agung Nugroho7Josefhin Mareta8Ahmad Jazuli9Insan Firdaus10Research Center for Law, National Research and Innovation Agency (BRIN), Jakarta, IndonesiaFaculty of Law, Ibnu Khaldun University (UIKA), Bogor, IndonesiaFaculty of Law, Ibnu Khaldun University (UIKA), Bogor, IndonesiaFaculty of Law, Ibnu Khaldun University (UIKA), Bogor, IndonesiaResearch Center for Law, National Research and Innovation Agency (BRIN), Jakarta, IndonesiaResearch Center for Law, National Research and Innovation Agency (BRIN), Jakarta, IndonesiaResearch Center for Law, National Research and Innovation Agency (BRIN), Jakarta, IndonesiaResearch Center for Law, National Research and Innovation Agency (BRIN), Jakarta, IndonesiaResearch Center for Law, National Research and Innovation Agency (BRIN), Jakarta, IndonesiaResearch Center for Law, National Research and Innovation Agency (BRIN), Jakarta, IndonesiaResearch Center for Law, National Research and Innovation Agency (BRIN), Jakarta, IndonesiaAbstractIndonesia is a salak producing country with five superior varieties, namely: Salak Pondoh, Salak Madu, Salak Gading, Salak Gula Pasir and Salak Sidempuan. The large number of Indonesian salak which are claimed to be Thai fruit products marketed to China shows the weak legal protection for salak fruit, which has a geographical indication of originating from Indonesia. This study collects data from relevant online literature and then analyzes them based on inductive analogies. By analogizing the concept of marketing communication tetrahedron analysis from Kevin Lane Keller, which considers four factors (consumer, communication, response and situation), through inductive analogy this paper offers steps that must be taken by the Indonesian government to provide protection and development of salak. Fruit products originating from Indonesia need to be protected and developed through legal measures, good marketing communication, and preservation technology so that they can compete in the international market.https://www.tandfonline.com/doi/10.1080/23311886.2024.2341963Salaklegal protectiongeographical indicationdevelopment stepsglobal marketHeng Choon (Oliver) Chan, Department of Social Policy, Sociology, and Criminology, University of Birmingham, Birmingham, UK |
| spellingShingle | Taufik H. Simatupang Sri Hartini Desty Anggie Mustika Ady Purwoto Muhar Junef Ahmad Sanusi Firdaus Trisapto Wahyudi Agung Nugroho Josefhin Mareta Ahmad Jazuli Insan Firdaus Salak from Indonesia: legal protection, potential geographical indications and development practices toward international markets Cogent Social Sciences Salak legal protection geographical indication development steps global market Heng Choon (Oliver) Chan, Department of Social Policy, Sociology, and Criminology, University of Birmingham, Birmingham, UK |
| title | Salak from Indonesia: legal protection, potential geographical indications and development practices toward international markets |
| title_full | Salak from Indonesia: legal protection, potential geographical indications and development practices toward international markets |
| title_fullStr | Salak from Indonesia: legal protection, potential geographical indications and development practices toward international markets |
| title_full_unstemmed | Salak from Indonesia: legal protection, potential geographical indications and development practices toward international markets |
| title_short | Salak from Indonesia: legal protection, potential geographical indications and development practices toward international markets |
| title_sort | salak from indonesia legal protection potential geographical indications and development practices toward international markets |
| topic | Salak legal protection geographical indication development steps global market Heng Choon (Oliver) Chan, Department of Social Policy, Sociology, and Criminology, University of Birmingham, Birmingham, UK |
| url | https://www.tandfonline.com/doi/10.1080/23311886.2024.2341963 |
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