Consumers' perception of products with geographical indications in Serbia
Geographical indications, as part of product labeling and packaging, are used extensively worldwide as a powerful tool for product diversification and branding. The main purpose of this study is to shed light on consumers' awareness and knowledge of geographical indications in Serbia. Aiming to...
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| Format: | Article |
| Language: | English |
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Srpsko udruženje za marketing
2022-01-01
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| Series: | Marketing (Beograd. 1991) |
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| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2022/0354-34712203193U.pdf |