Systematic Review and Bibliometric Analysis of Islamic Marketing in the Scopus Database 2017-2022

Systematic Review and Bibliometric Analysis of Islamic Marketing in the Scopus Database 2017-2022

Penelitian ini bertujuan untuk mengkategorikan tema atau konsep yang berkaitan dengan kajian pemasaran Islami. Melalui analisis deskriptif dan bantuan perangkat lunak VOSviewer, diperoleh 399 artikel terindeks Scopus dan diterbitkan oleh penerbit besar seperti Emerald, MDPI, Sage, Science Direct, Sp...

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Bibliographic Details
Main Authors:	M Amin, Sahabudin sahabudin
Format:	Article
Language:	English
Published:	Pascasarjana UIN Sunan Gunung Djati Bandung 2023-05-01
Series:	Khazanah Sosial
Subjects:	systematic review, islamic marketing, bibliometrics, vosviewer
Online Access:	https://journal.uinsgd.ac.id/index.php/ks/article/view/25443

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