Let’s Talk about TEX—Understanding Consumer Preferences for Smart Interactive Textile Products Using a Conjoint Analysis Approach
Interactive textiles are reaching maturity. First technology augmented textiles in form of clothes and furnitures are becoming commercially available. In contrast to the close link between technological development and innovations, future users’ acceptance and usage of such interactive tex...
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| Format: | Article |
| Jezik: | English |
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MDPI AG
2018-09-01
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| Serija: | Sensors |
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| Online dostop: | http://www.mdpi.com/1424-8220/18/9/3152 |
| _version_ | 1828371993296109568 |
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| author | Julia Offermann-van Heek Philipp Brauner Martina Ziefle |
| author_facet | Julia Offermann-van Heek Philipp Brauner Martina Ziefle |
| author_sort | Julia Offermann-van Heek |
| collection | DOAJ |
| description | Interactive textiles are reaching maturity. First technology augmented textiles in form of clothes and furnitures are becoming commercially available. In contrast to the close link between technological development and innovations, future users’ acceptance and usage of such interactive textiles has not been integrated sufficiently, yet. The current study investigates future users’ consumer behavior and acceptance of interactive textiles using a scenario-based conjoint analysis study, which was presented in an online questionnaire ( n = 324 ). Two prototypical interactive textiles were focused on: a smart jacket and a smart armchair. To assess the textile products, the participants had to choose the preferred product alternative consisting each of the acceptance-relevant factors “connectivity”, “input modality”, “feature range”, “usability”, and “ease of cleaning”and their respective levels. The results revealed that the “ease of cleaning” is the most important decision criterion for both textile devices (even more important for the smart jacket), followed by “feature range”, “connectivity”, and “usability”. In contrast, the “input modality” is perceived as least important. The study also identified user profiles based on the projected consumer behavior (“adopters”, “rejecters”, and “undecided”) for both products. Besides the differences in product evaluation and projected consumer behavior, the user groups are significantly influenced by the individual affinity to textiles (both products) and gender (smart jacket). The findings are used to derive design and communication guidelines referring to interactive textiles in order to incorporate users’ needs, wishes, and requirements into future products. |
| first_indexed | 2024-04-14T06:56:59Z |
| format | Article |
| id | doaj.art-596d24f1caa645a3a5efc41da901b995 |
| institution | Directory Open Access Journal |
| issn | 1424-8220 |
| language | English |
| last_indexed | 2024-04-14T06:56:59Z |
| publishDate | 2018-09-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Sensors |
| spelling | doaj.art-596d24f1caa645a3a5efc41da901b9952022-12-22T02:06:51ZengMDPI AGSensors1424-82202018-09-01189315210.3390/s18093152s18093152Let’s Talk about TEX—Understanding Consumer Preferences for Smart Interactive Textile Products Using a Conjoint Analysis ApproachJulia Offermann-van Heek0Philipp Brauner1Martina Ziefle2Human-Computer Interaction Center, RWTH Aachen University; Campus Boulevard 57, 52074 Aachen, GermanyHuman-Computer Interaction Center, RWTH Aachen University; Campus Boulevard 57, 52074 Aachen, GermanyHuman-Computer Interaction Center, RWTH Aachen University; Campus Boulevard 57, 52074 Aachen, GermanyInteractive textiles are reaching maturity. First technology augmented textiles in form of clothes and furnitures are becoming commercially available. In contrast to the close link between technological development and innovations, future users’ acceptance and usage of such interactive textiles has not been integrated sufficiently, yet. The current study investigates future users’ consumer behavior and acceptance of interactive textiles using a scenario-based conjoint analysis study, which was presented in an online questionnaire ( n = 324 ). Two prototypical interactive textiles were focused on: a smart jacket and a smart armchair. To assess the textile products, the participants had to choose the preferred product alternative consisting each of the acceptance-relevant factors “connectivity”, “input modality”, “feature range”, “usability”, and “ease of cleaning”and their respective levels. The results revealed that the “ease of cleaning” is the most important decision criterion for both textile devices (even more important for the smart jacket), followed by “feature range”, “connectivity”, and “usability”. In contrast, the “input modality” is perceived as least important. The study also identified user profiles based on the projected consumer behavior (“adopters”, “rejecters”, and “undecided”) for both products. Besides the differences in product evaluation and projected consumer behavior, the user groups are significantly influenced by the individual affinity to textiles (both products) and gender (smart jacket). The findings are used to derive design and communication guidelines referring to interactive textiles in order to incorporate users’ needs, wishes, and requirements into future products.http://www.mdpi.com/1424-8220/18/9/3152smart interactive textile productstechnology acceptanceconsumer preferencesconjoint analysisuser segmentssmart chairsmart jacket |
| spellingShingle | Julia Offermann-van Heek Philipp Brauner Martina Ziefle Let’s Talk about TEX—Understanding Consumer Preferences for Smart Interactive Textile Products Using a Conjoint Analysis Approach Sensors smart interactive textile products technology acceptance consumer preferences conjoint analysis user segments smart chair smart jacket |
| title | Let’s Talk about TEX—Understanding Consumer Preferences for Smart Interactive Textile Products Using a Conjoint Analysis Approach |
| title_full | Let’s Talk about TEX—Understanding Consumer Preferences for Smart Interactive Textile Products Using a Conjoint Analysis Approach |
| title_fullStr | Let’s Talk about TEX—Understanding Consumer Preferences for Smart Interactive Textile Products Using a Conjoint Analysis Approach |
| title_full_unstemmed | Let’s Talk about TEX—Understanding Consumer Preferences for Smart Interactive Textile Products Using a Conjoint Analysis Approach |
| title_short | Let’s Talk about TEX—Understanding Consumer Preferences for Smart Interactive Textile Products Using a Conjoint Analysis Approach |
| title_sort | let s talk about tex understanding consumer preferences for smart interactive textile products using a conjoint analysis approach |
| topic | smart interactive textile products technology acceptance consumer preferences conjoint analysis user segments smart chair smart jacket |
| url | http://www.mdpi.com/1424-8220/18/9/3152 |
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