The Impact Of Omnichannel Retail On Customer Patronage Intentions: The Role Of Consumer Empowerment, Service Failure, And Customer Satisfaction

The Impact Of Omnichannel Retail On Customer Patronage Intentions: The Role Of Consumer Empowerment, Service Failure, And Customer Satisfaction

The effects of omnichannel integration on customers are examined in this study along with the mediating roles that customer empowerment, customer satisfaction, and service failure perform. Omni-channel retail enables order processing convergence through continuous information exchange, general opera...

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Bibliographic Details
Main Authors: Aldino Putra Pambudi, Yolanda Masnita, Kurniawati Kurniawati
Format: Article
Language:English
Published: FACULTY OF ECONOMICS AND BUSINESS UNIVERSITAS JENDERAL SOEDIRMAN 2022-12-01
Series:Jurnal Akuntansi, Manajemen dan Ekonomi
Online Access:http://jos.unsoed.ac.id/index.php/jame/article/view/6524

Internet

http://jos.unsoed.ac.id/index.php/jame/article/view/6524

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