Cooperation Between Suppliers and Retail Chains in Developing Systemic Products
Seeking a competitive advantage, retail chains develop systemic products. Introducing systemic products to retailers' offer requires establishment of close cooperation with their suppliers. In the paper the assumption has been made that offering systemic products makes the offer more attractive...
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| Format: | Article |
| Language: | English |
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Sciendo
2016-01-01
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| Series: | Journal of Economics and Management |
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| Online Access: | https://www.ue.katowice.pl/fileadmin/user_upload/wydawnictwo/JEM_Artyku%C5%82y_1_30/JEM_23/05.pdf |