Does the body modified appearance of front-line employees matter to hotel guests?
The hospitality industry is all about providing service. This service provision takes place in the employee and guest encounter. Hence, this interaction is crucial for the hospitality industry. The employees in this interplay are expected to represent the company and present its brand image. Next to...
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2018-04-01
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| Series: | Research in Hospitality Management |
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| Online Access: | http://dx.doi.org/10.1080/22243534.2018.1501959 |