The Effect of Advertisement, Word of Mouth, and Brand Awareness towards Buying Decision on "Ruang Guru Apps" in SMU Negeri XYZ Surakarta

The Effect of Advertisement, Word of Mouth, and Brand Awareness towards Buying Decision on "Ruang Guru Apps" in SMU Negeri XYZ Surakarta

Besides studying at school, online tutoring is a non-formal method of education delivery. One online tutoring is Ruang Guru's app, and it is still among competitors such as Zenius, tutoring conventional, and others. This research focuses on Ruang Guru's apps, which have always existed amo...

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Bibliographic Details
Main Authors: Andri Astuti Itasari, Nurnawati Hindra Hastuti
Format: Article
Language:English
Published: Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University 2023-06-01
Series:Journal of Consumer Sciences
Subjects:
advertisement
brand awareness
buying decision
Ruang Guru apps
word of mouth
Online Access:https://journal.ipb.ac.id/index.php/jcs/article/view/42661

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