STRATEGI KOMUNIKASI PEMASARAN PEMERINTAH DESA WISATA BANJAREJO DALAM PEMANFAATAN INSTAGRAM @DESAWISATABANJAREJO
A marketing communication strategy is an activity carried out to market its products to be known by many people. A marketing mix is a tool for a company to achieve the right target market. Marketing communication is essential to do to encourage the success of marketing activities. Banjarejo Touris...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
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Jurusan Ilmu Komunikasi FISIP UNAND
2022-12-01
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| Series: | Jurnal Ranah Komunikasi |
| Online Access: | http://ranahkomunikasi.fisip.unand.ac.id/index.php/rk/article/view/177 |
| _version_ | 1797448669263298560 |
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| author | Rizki Ayun Agidiya Sari Nunik Hariyanti |
| author_facet | Rizki Ayun Agidiya Sari Nunik Hariyanti |
| author_sort | Rizki Ayun Agidiya Sari |
| collection | DOAJ |
| description | A marketing communication strategy is an activity carried out to market its products to be known by many people. A marketing mix is a tool for a company to achieve the right target market. Marketing communication is essential to do to encourage the success of marketing activities. Banjarejo Tourism Village applies this to determine the development and improvement of tourism in Banjarejo Tourism Village. This research is located in Banjarejo Village, Gabus District, Grobogan Regency, Central Java. This study aimed to determine the marketing communication strategy used by Banjarejo Tourism Village via Instagram@desawisatabanjarejo. The results of this study indicate that the marketing communication strategy implemented by the Banjarejo Village government by utilizing social media Instagram uses the Kotler 7P marketing concept, including product, price, place, promotion, people, process, and physical evidence. Based on the marketing mix, five marketing strategies have been running well and maximally. Meanwhile, the two marketing mixes that are less than optimal are people and promotion. In this case, less than optimal does not mean in vain, only less effective in carrying it out. Behind that, in terms of place, it is very supportive of marketing in the Banjarejo Tourism Village. |
| first_indexed | 2024-03-09T14:13:42Z |
| format | Article |
| id | doaj.art-5a06d344bf054ee5be615f51e809af4b |
| institution | Directory Open Access Journal |
| issn | 2302-8106 2656-4718 |
| language | Indonesian |
| last_indexed | 2024-03-09T14:13:42Z |
| publishDate | 2022-12-01 |
| publisher | Jurusan Ilmu Komunikasi FISIP UNAND |
| record_format | Article |
| series | Jurnal Ranah Komunikasi |
| spelling | doaj.art-5a06d344bf054ee5be615f51e809af4b2023-11-29T05:04:42ZindJurusan Ilmu Komunikasi FISIP UNANDJurnal Ranah Komunikasi2302-81062656-47182022-12-016211211910.25077/rk.6.2.112-119.2022177STRATEGI KOMUNIKASI PEMASARAN PEMERINTAH DESA WISATA BANJAREJO DALAM PEMANFAATAN INSTAGRAM @DESAWISATABANJAREJORizki Ayun Agidiya SariNunik HariyantiA marketing communication strategy is an activity carried out to market its products to be known by many people. A marketing mix is a tool for a company to achieve the right target market. Marketing communication is essential to do to encourage the success of marketing activities. Banjarejo Tourism Village applies this to determine the development and improvement of tourism in Banjarejo Tourism Village. This research is located in Banjarejo Village, Gabus District, Grobogan Regency, Central Java. This study aimed to determine the marketing communication strategy used by Banjarejo Tourism Village via Instagram@desawisatabanjarejo. The results of this study indicate that the marketing communication strategy implemented by the Banjarejo Village government by utilizing social media Instagram uses the Kotler 7P marketing concept, including product, price, place, promotion, people, process, and physical evidence. Based on the marketing mix, five marketing strategies have been running well and maximally. Meanwhile, the two marketing mixes that are less than optimal are people and promotion. In this case, less than optimal does not mean in vain, only less effective in carrying it out. Behind that, in terms of place, it is very supportive of marketing in the Banjarejo Tourism Village.http://ranahkomunikasi.fisip.unand.ac.id/index.php/rk/article/view/177 |
| spellingShingle | Rizki Ayun Agidiya Sari Nunik Hariyanti STRATEGI KOMUNIKASI PEMASARAN PEMERINTAH DESA WISATA BANJAREJO DALAM PEMANFAATAN INSTAGRAM @DESAWISATABANJAREJO Jurnal Ranah Komunikasi |
| title | STRATEGI KOMUNIKASI PEMASARAN PEMERINTAH DESA WISATA BANJAREJO DALAM PEMANFAATAN INSTAGRAM @DESAWISATABANJAREJO |
| title_full | STRATEGI KOMUNIKASI PEMASARAN PEMERINTAH DESA WISATA BANJAREJO DALAM PEMANFAATAN INSTAGRAM @DESAWISATABANJAREJO |
| title_fullStr | STRATEGI KOMUNIKASI PEMASARAN PEMERINTAH DESA WISATA BANJAREJO DALAM PEMANFAATAN INSTAGRAM @DESAWISATABANJAREJO |
| title_full_unstemmed | STRATEGI KOMUNIKASI PEMASARAN PEMERINTAH DESA WISATA BANJAREJO DALAM PEMANFAATAN INSTAGRAM @DESAWISATABANJAREJO |
| title_short | STRATEGI KOMUNIKASI PEMASARAN PEMERINTAH DESA WISATA BANJAREJO DALAM PEMANFAATAN INSTAGRAM @DESAWISATABANJAREJO |
| title_sort | strategi komunikasi pemasaran pemerintah desa wisata banjarejo dalam pemanfaatan instagram desawisatabanjarejo |
| url | http://ranahkomunikasi.fisip.unand.ac.id/index.php/rk/article/view/177 |
| work_keys_str_mv | AT rizkiayunagidiyasari strategikomunikasipemasaranpemerintahdesawisatabanjarejodalampemanfaataninstagramdesawisatabanjarejo AT nunikhariyanti strategikomunikasipemasaranpemerintahdesawisatabanjarejodalampemanfaataninstagramdesawisatabanjarejo |