A Comparative Case Study Analysis: Applying the HIPE Framework to Combat Harmful Health Information and Drive COVID-19 Vaccine Adoption in Underserved Communities
This descriptive, observational paper utilizes the comparative case study approach to analyze the application of the HIPE™ Framework to two health campaigns addressing vaccine hesitancy in underserved communities. Exposure to inaccurate/misleading health information impacts vaccination adoption, esp...
| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
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MDPI AG
2023-06-01
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| Series: | Vaccines |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2076-393X/11/6/1107 |
| _version_ | 1797592433269145600 |
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| author | Linda Desens Brandon Walling Anna Fiedor Vanessa Howard Zue Lopez Diaz Katherine Kim Denise Scannell |
| author_facet | Linda Desens Brandon Walling Anna Fiedor Vanessa Howard Zue Lopez Diaz Katherine Kim Denise Scannell |
| author_sort | Linda Desens |
| collection | DOAJ |
| description | This descriptive, observational paper utilizes the comparative case study approach to analyze the application of the HIPE™ Framework to two health campaigns addressing vaccine hesitancy in underserved communities. Exposure to inaccurate/misleading health information impacts vaccination adoption, especially for individuals with low health/digital literacy. Underserved groups—like minority, racial/ethnic, or rural populations—typically have lower literacy and higher rates of vaccine hesitancy. Grounded in persuasion and behavioral change theory, the Health Information Persuasion Exploration (HIPE™) Framework was applied to the Black/Haitian community in Miami-Dade, Florida and the Migrant Agricultural Worker Community in Central Valley, California. The campaigns addressed each community’s unique characteristics via Detect, Analyze, Design, and Evaluate phases of the HIPE framework. Both campaigns achieved their respective vaccine uptake goals. For Miami-Dade, over 850 vaccinations were administered (the goal was 800 vaccinations), and vaccination rates increased by 25.22%. In Central Valley, vaccination rates for 5–11-year-old children in Merced and Stanislaus counties increased about 20% and 14%, respectively, and overall vaccination rates increased compared to surrounding counties. Discussion of the results and recommendations for future research highlight the potential efficacy of applying the HIPE™ Framework for developing health campaigns and response strategies to improve health outcomes. |
| first_indexed | 2024-03-11T01:50:58Z |
| format | Article |
| id | doaj.art-5a1b1663e9e1403bb1306cea3275fb34 |
| institution | Directory Open Access Journal |
| issn | 2076-393X |
| language | English |
| last_indexed | 2024-03-11T01:50:58Z |
| publishDate | 2023-06-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Vaccines |
| spelling | doaj.art-5a1b1663e9e1403bb1306cea3275fb342023-11-18T12:59:20ZengMDPI AGVaccines2076-393X2023-06-01116110710.3390/vaccines11061107A Comparative Case Study Analysis: Applying the HIPE Framework to Combat Harmful Health Information and Drive COVID-19 Vaccine Adoption in Underserved CommunitiesLinda Desens0Brandon Walling1Anna Fiedor2Vanessa Howard3Zue Lopez Diaz4Katherine Kim5Denise Scannell6The MITRE Corporation, 7525 Colshire Dr., McLean, VA 22102, USAThe MITRE Corporation, 7525 Colshire Dr., McLean, VA 22102, USAThe MITRE Corporation, 7525 Colshire Dr., McLean, VA 22102, USAThe MITRE Corporation, 7525 Colshire Dr., McLean, VA 22102, USAThe MITRE Corporation, 7525 Colshire Dr., McLean, VA 22102, USAThe MITRE Corporation, 7525 Colshire Dr., McLean, VA 22102, USAThe MITRE Corporation, 7525 Colshire Dr., McLean, VA 22102, USAThis descriptive, observational paper utilizes the comparative case study approach to analyze the application of the HIPE™ Framework to two health campaigns addressing vaccine hesitancy in underserved communities. Exposure to inaccurate/misleading health information impacts vaccination adoption, especially for individuals with low health/digital literacy. Underserved groups—like minority, racial/ethnic, or rural populations—typically have lower literacy and higher rates of vaccine hesitancy. Grounded in persuasion and behavioral change theory, the Health Information Persuasion Exploration (HIPE™) Framework was applied to the Black/Haitian community in Miami-Dade, Florida and the Migrant Agricultural Worker Community in Central Valley, California. The campaigns addressed each community’s unique characteristics via Detect, Analyze, Design, and Evaluate phases of the HIPE framework. Both campaigns achieved their respective vaccine uptake goals. For Miami-Dade, over 850 vaccinations were administered (the goal was 800 vaccinations), and vaccination rates increased by 25.22%. In Central Valley, vaccination rates for 5–11-year-old children in Merced and Stanislaus counties increased about 20% and 14%, respectively, and overall vaccination rates increased compared to surrounding counties. Discussion of the results and recommendations for future research highlight the potential efficacy of applying the HIPE™ Framework for developing health campaigns and response strategies to improve health outcomes.https://www.mdpi.com/2076-393X/11/6/1107misinformationdisinformationCOVID-19 vaccinevaccine hesitancyunderserved populationshealth equity |
| spellingShingle | Linda Desens Brandon Walling Anna Fiedor Vanessa Howard Zue Lopez Diaz Katherine Kim Denise Scannell A Comparative Case Study Analysis: Applying the HIPE Framework to Combat Harmful Health Information and Drive COVID-19 Vaccine Adoption in Underserved Communities Vaccines misinformation disinformation COVID-19 vaccine vaccine hesitancy underserved populations health equity |
| title | A Comparative Case Study Analysis: Applying the HIPE Framework to Combat Harmful Health Information and Drive COVID-19 Vaccine Adoption in Underserved Communities |
| title_full | A Comparative Case Study Analysis: Applying the HIPE Framework to Combat Harmful Health Information and Drive COVID-19 Vaccine Adoption in Underserved Communities |
| title_fullStr | A Comparative Case Study Analysis: Applying the HIPE Framework to Combat Harmful Health Information and Drive COVID-19 Vaccine Adoption in Underserved Communities |
| title_full_unstemmed | A Comparative Case Study Analysis: Applying the HIPE Framework to Combat Harmful Health Information and Drive COVID-19 Vaccine Adoption in Underserved Communities |
| title_short | A Comparative Case Study Analysis: Applying the HIPE Framework to Combat Harmful Health Information and Drive COVID-19 Vaccine Adoption in Underserved Communities |
| title_sort | comparative case study analysis applying the hipe framework to combat harmful health information and drive covid 19 vaccine adoption in underserved communities |
| topic | misinformation disinformation COVID-19 vaccine vaccine hesitancy underserved populations health equity |
| url | https://www.mdpi.com/2076-393X/11/6/1107 |
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