Is healthy behavior contagious: associations of social norms with physical activity and healthy eating

<p>Abstract</p> <p>Background</p> <p>Social norms are theoretically hypothesized to influence health-related behaviors such as physical activity and eating behaviors. However, empirical evidence relating social norms to these behaviors, independently of other more commo...

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Main Authors: McNaughton Sarah A, Abbott Gavin, Jeffery Robert W, Ball Kylie, Crawford David
Format: Article
Language:English
Published: BMC 2010-12-01
Series:International Journal of Behavioral Nutrition and Physical Activity
Online Access:http://www.ijbnpa.org/content/7/1/86
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author McNaughton Sarah A
Abbott Gavin
Jeffery Robert W
Ball Kylie
Crawford David
author_facet McNaughton Sarah A
Abbott Gavin
Jeffery Robert W
Ball Kylie
Crawford David
author_sort McNaughton Sarah A
collection DOAJ
description <p>Abstract</p> <p>Background</p> <p>Social norms are theoretically hypothesized to influence health-related behaviors such as physical activity and eating behaviors. However, empirical evidence relating social norms to these behaviors, independently of other more commonly-investigated social constructs such as social support, is scarce and findings equivocal, perhaps due to limitations in the ways in which social norms have been conceptualized and assessed. This study investigated associations between clearly-defined social norms and a range of physical activity and eating behaviors amongst women, adjusting for the effects of social support.</p> <p>Methods</p> <p>Self-report survey data about particular physical activity (leisure-time moderate-vigorous activity; volitional walking; cycling for transport) and eating behaviors (fast food, soft drink and fruit and vegetable consumption), and social norms and support for these, were provided by 3,610 women aged 18-46 years living in socioeconomically disadvantaged neighborhoods in Victoria, Australia.</p> <p>Results</p> <p>Results of regression analyses showed that social norms for physical activity and eating behaviors predicted these respective behaviors relatively consistently; these associations generally remained significant after adjustment for social support.</p> <p>Conclusions</p> <p>Acknowledging the cross-sectional study design, these data confirm theoretical accounts of the importance of social norms for physical activity and eating behaviors, and suggest that this is independent from social support. Intervention strategies aimed at promoting physical activity and healthy eating could incorporate strategies aimed at modifying social norms relating to these behaviors.</p>
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spelling doaj.art-5a1f4649315b4f6db305c1a069d53baf2022-12-22T00:10:58ZengBMCInternational Journal of Behavioral Nutrition and Physical Activity1479-58682010-12-01718610.1186/1479-5868-7-86Is healthy behavior contagious: associations of social norms with physical activity and healthy eatingMcNaughton Sarah AAbbott GavinJeffery Robert WBall KylieCrawford David<p>Abstract</p> <p>Background</p> <p>Social norms are theoretically hypothesized to influence health-related behaviors such as physical activity and eating behaviors. However, empirical evidence relating social norms to these behaviors, independently of other more commonly-investigated social constructs such as social support, is scarce and findings equivocal, perhaps due to limitations in the ways in which social norms have been conceptualized and assessed. This study investigated associations between clearly-defined social norms and a range of physical activity and eating behaviors amongst women, adjusting for the effects of social support.</p> <p>Methods</p> <p>Self-report survey data about particular physical activity (leisure-time moderate-vigorous activity; volitional walking; cycling for transport) and eating behaviors (fast food, soft drink and fruit and vegetable consumption), and social norms and support for these, were provided by 3,610 women aged 18-46 years living in socioeconomically disadvantaged neighborhoods in Victoria, Australia.</p> <p>Results</p> <p>Results of regression analyses showed that social norms for physical activity and eating behaviors predicted these respective behaviors relatively consistently; these associations generally remained significant after adjustment for social support.</p> <p>Conclusions</p> <p>Acknowledging the cross-sectional study design, these data confirm theoretical accounts of the importance of social norms for physical activity and eating behaviors, and suggest that this is independent from social support. Intervention strategies aimed at promoting physical activity and healthy eating could incorporate strategies aimed at modifying social norms relating to these behaviors.</p>http://www.ijbnpa.org/content/7/1/86
spellingShingle McNaughton Sarah A
Abbott Gavin
Jeffery Robert W
Ball Kylie
Crawford David
Is healthy behavior contagious: associations of social norms with physical activity and healthy eating
International Journal of Behavioral Nutrition and Physical Activity
title Is healthy behavior contagious: associations of social norms with physical activity and healthy eating
title_full Is healthy behavior contagious: associations of social norms with physical activity and healthy eating
title_fullStr Is healthy behavior contagious: associations of social norms with physical activity and healthy eating
title_full_unstemmed Is healthy behavior contagious: associations of social norms with physical activity and healthy eating
title_short Is healthy behavior contagious: associations of social norms with physical activity and healthy eating
title_sort is healthy behavior contagious associations of social norms with physical activity and healthy eating
url http://www.ijbnpa.org/content/7/1/86
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