O ethos da auto-ajuda

In this paper, based on French Discourse Analysis, following thetheory developed by Maingueneau, we investigate the ethos ofself-help counselling literature, by analysing the enunciativecharacteristics of this discourse. The analysis reveals that the ethosof self-help counselling literature is the e...

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Main Author: Anna Flora Brunelli
Format: Article
Language:English
Published: Universidade Federal de Minas Gerais 2012-11-01
Series:Revista de Estudos da Linguagem
Online Access:http://periodicos.letras.ufmg.br/index.php/relin/article/view/2404
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author Anna Flora Brunelli
author_facet Anna Flora Brunelli
author_sort Anna Flora Brunelli
collection DOAJ
description In this paper, based on French Discourse Analysis, following thetheory developed by Maingueneau, we investigate the ethos ofself-help counselling literature, by analysing the enunciativecharacteristics of this discourse. The analysis reveals that the ethosof self-help counselling literature is the ethos of the confident andtrustful man, the man who has no fears, no doubts and nevercomplains, because he deeply belives in his own success. Thiskind of man is also a man of a action, who is always concentratedon his owns attairs. The analysis also reveals that self-help cousellingliterature promotes its owns enunciative characteristics.
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spelling doaj.art-5a282b13a1d94b65b18d14b67143144d2022-12-22T01:15:26ZengUniversidade Federal de Minas GeraisRevista de Estudos da Linguagem0104-05882237-20832012-11-011322102O ethos da auto-ajudaAnna Flora BrunelliIn this paper, based on French Discourse Analysis, following thetheory developed by Maingueneau, we investigate the ethos ofself-help counselling literature, by analysing the enunciativecharacteristics of this discourse. The analysis reveals that the ethosof self-help counselling literature is the ethos of the confident andtrustful man, the man who has no fears, no doubts and nevercomplains, because he deeply belives in his own success. Thiskind of man is also a man of a action, who is always concentratedon his owns attairs. The analysis also reveals that self-help cousellingliterature promotes its owns enunciative characteristics.http://periodicos.letras.ufmg.br/index.php/relin/article/view/2404
spellingShingle Anna Flora Brunelli
O ethos da auto-ajuda
Revista de Estudos da Linguagem
title O ethos da auto-ajuda
title_full O ethos da auto-ajuda
title_fullStr O ethos da auto-ajuda
title_full_unstemmed O ethos da auto-ajuda
title_short O ethos da auto-ajuda
title_sort o ethos da auto ajuda
url http://periodicos.letras.ufmg.br/index.php/relin/article/view/2404
work_keys_str_mv AT annaflorabrunelli oethosdaautoajuda