The role of patron dining experience and emotions on relationship quality in chain restaurant industry

The role of patron dining experience and emotions on relationship quality in chain restaurant industry

Purpose: This paper investigates the role of patron dining experience (PDE) and emotions on relationship quality in the chain restaurant industry. Design/methodology: Stratified random sampling method was used where questionnaires were distributed to the respondents in 16 selected ‘Kopitiam’ outlet...

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Bibliographic Details
Main Authors: Ying Tuan Lo, Siti Rahmah Awang, Ahmad Jusoh, Khalil Md Nor, Khairiah Soehod
Format: Article
Language:Catalan
Published: OmniaScience 2018-05-01
Series:Intangible Capital
Subjects:
relationship quality, patron dining experience (PDE), emotions, loyalty
Online Access:http://www.intangiblecapital.org/index.php/ic/article/view/1120

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