| Summary: | The world has faced numerous challenges in recent years, which have triggered significant changes in the
behaviour of individuals. The COVID-19 crisis subjected the business environment to unprecedented trials, with multiple
changes taking place in the way of business management, the influence being strongly felt in the commercial sector as
well. The present work aims to analyse the impact that the COVID-19 pandemic generated on consumer behaviour in
Romania, as well as the changes regarding the mentality of individuals in this regard. Thus, the results of our own
research verify the hypothesis that, during the pandemic, online trade has acquired a new dimension, consumers being
particularly concerned with procuring essential goods, with changes in purchasing and consumption habits taking place.
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