THE IMPACT OF COVID-19 ON THE CHANGE IN CONSUMER BEHAVIOUR IN ROMANIA
The world has faced numerous challenges in recent years, which have triggered significant changes in the behaviour of individuals. The COVID-19 crisis subjected the business environment to unprecedented trials, with multiple changes taking place in the way of business management, the influence bei...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Academica Brâncuşi
2023-12-01
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| Series: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
| Subjects: | |
| Online Access: | https://www.utgjiu.ro/revista/ec/pdf/2023-06/30_demyen.pdf |
| _version_ | 1797299951009529856 |
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| author | DEMYEN SUZANA TĂNASE ADRIAN – COSTINEL |
| author_facet | DEMYEN SUZANA TĂNASE ADRIAN – COSTINEL |
| author_sort | DEMYEN SUZANA |
| collection | DOAJ |
| description | The world has faced numerous challenges in recent years, which have triggered significant changes in the
behaviour of individuals. The COVID-19 crisis subjected the business environment to unprecedented trials, with multiple
changes taking place in the way of business management, the influence being strongly felt in the commercial sector as
well. The present work aims to analyse the impact that the COVID-19 pandemic generated on consumer behaviour in
Romania, as well as the changes regarding the mentality of individuals in this regard. Thus, the results of our own
research verify the hypothesis that, during the pandemic, online trade has acquired a new dimension, consumers being
particularly concerned with procuring essential goods, with changes in purchasing and consumption habits taking place.
|
| first_indexed | 2024-03-07T22:59:06Z |
| format | Article |
| id | doaj.art-5a81aedcc626493cb1d645df90771d1b |
| institution | Directory Open Access Journal |
| issn | 1844-7007 |
| language | English |
| last_indexed | 2024-03-07T22:59:06Z |
| publishDate | 2023-12-01 |
| publisher | Academica Brâncuşi |
| record_format | Article |
| series | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
| spelling | doaj.art-5a81aedcc626493cb1d645df90771d1b2024-02-22T15:58:08ZengAcademica BrâncuşiAnalele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie1844-70072023-12-01I6272285THE IMPACT OF COVID-19 ON THE CHANGE IN CONSUMER BEHAVIOUR IN ROMANIADEMYEN SUZANA0TĂNASE ADRIAN – COSTINEL1BABEȘ – BOLYAI UNIVERSITY, FACULTY OF ECONOMICS AND BUSINESS ADMINISTRATION, DEPARTMENT OF BUSINESS ADMINISTRATION - REȘIȚABABEȘ – BOLYAI UNIVERSITY, FACULTY OF ECONOMICS AND BUSINESS ADMINISTRATION, DEPARTMENT OF BUSINESS ADMINISTRATION - REȘIȚAThe world has faced numerous challenges in recent years, which have triggered significant changes in the behaviour of individuals. The COVID-19 crisis subjected the business environment to unprecedented trials, with multiple changes taking place in the way of business management, the influence being strongly felt in the commercial sector as well. The present work aims to analyse the impact that the COVID-19 pandemic generated on consumer behaviour in Romania, as well as the changes regarding the mentality of individuals in this regard. Thus, the results of our own research verify the hypothesis that, during the pandemic, online trade has acquired a new dimension, consumers being particularly concerned with procuring essential goods, with changes in purchasing and consumption habits taking place. https://www.utgjiu.ro/revista/ec/pdf/2023-06/30_demyen.pdfpandemicconsumercommercial activitycovid-19 |
| spellingShingle | DEMYEN SUZANA TĂNASE ADRIAN – COSTINEL THE IMPACT OF COVID-19 ON THE CHANGE IN CONSUMER BEHAVIOUR IN ROMANIA Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie pandemic consumer commercial activity covid-19 |
| title | THE IMPACT OF COVID-19 ON THE CHANGE IN CONSUMER BEHAVIOUR IN ROMANIA |
| title_full | THE IMPACT OF COVID-19 ON THE CHANGE IN CONSUMER BEHAVIOUR IN ROMANIA |
| title_fullStr | THE IMPACT OF COVID-19 ON THE CHANGE IN CONSUMER BEHAVIOUR IN ROMANIA |
| title_full_unstemmed | THE IMPACT OF COVID-19 ON THE CHANGE IN CONSUMER BEHAVIOUR IN ROMANIA |
| title_short | THE IMPACT OF COVID-19 ON THE CHANGE IN CONSUMER BEHAVIOUR IN ROMANIA |
| title_sort | impact of covid 19 on the change in consumer behaviour in romania |
| topic | pandemic consumer commercial activity covid-19 |
| url | https://www.utgjiu.ro/revista/ec/pdf/2023-06/30_demyen.pdf |
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