Empowerment through Femvertising: Reality or Myth?

Empowerment through Femvertising: Reality or Myth?

This article studied female empowerment and stereotypes through femvertising. Empowerment and stereotypes were characterized by the roles generated by the sexual division of labor, developing a qualitative analysis through the perception of young Mexican women. The challenges of this advertising str...

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Bibliographic Details
Main Authors:	Tania Marcela Hernández Rodríguez, Irma Janett Sepúlveda Ríos
Format:	Article
Language:	English
Published:	Universidad de Guadalajara 2022-05-01
Series:	Mercados y Negocios
Subjects:	femvertising woman empowerment stereotypes communication advertising
Online Access:	http://mercadosynegocios.cucea.udg.mx/index.php/MYN/article/view/7669

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