Content characteristics predict the putative authenticity of COVID-19 rumors

Rumors regarding COVID-19 have been prevalent on the Internet and affect the control of the COVID-19 pandemic. Using 1,296 COVID-19 rumors collected from an online platform (piyao.org.cn) in China, we found measurable differences in the content characteristics between true and false rumors. We revea...

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Main Authors: Jingyi Zhao, Cun Fu, Xin Kang
Format: Article
Language:English
Published: Frontiers Media S.A. 2022-08-01
Series:Frontiers in Public Health
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fpubh.2022.920103/full
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author Jingyi Zhao
Cun Fu
Xin Kang
Xin Kang
author_facet Jingyi Zhao
Cun Fu
Xin Kang
Xin Kang
author_sort Jingyi Zhao
collection DOAJ
description Rumors regarding COVID-19 have been prevalent on the Internet and affect the control of the COVID-19 pandemic. Using 1,296 COVID-19 rumors collected from an online platform (piyao.org.cn) in China, we found measurable differences in the content characteristics between true and false rumors. We revealed that the length of a rumor's headline is negatively related to the probability of a rumor being true [odds ratio (OR) = 0.37, 95% CI (0.30, 0.44)]. In contrast, the length of a rumor's statement is positively related to this probability [OR = 1.11, 95% CI (1.09, 1.13)]. In addition, we found that a rumor is more likely to be true if it contains concrete places [OR = 20.83, 95% CI (9.60, 48.98)] and it specifies the date or time of events [OR = 22.31, 95% CI (9.63, 57.92)]. The rumor is also likely to be true when it does not evoke positive or negative emotions [OR = 0.15, 95% CI (0.08, 0.29)] and does not include a call for action [OR = 0.06, 95% CI (0.02, 0.12)]. By contrast, the presence of source cues [OR = 0.64, 95% CI (0.31, 1.28)] and visuals [OR = 1.41, 95% CI (0.53, 3.73)] is related to this probability with limited significance. Our findings provide some clues for identifying COVID-19 rumors using their content characteristics.
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spelling doaj.art-5aa8e9769ca642bfb5d001b0e340ccb82022-12-22T04:01:59ZengFrontiers Media S.A.Frontiers in Public Health2296-25652022-08-011010.3389/fpubh.2022.920103920103Content characteristics predict the putative authenticity of COVID-19 rumorsJingyi Zhao0Cun Fu1Xin Kang2Xin Kang3College of International Studies, Southwest University, Chongqing, ChinaSchool of Foreign Languages and Cultures, Chongqing University, Chongqing, ChinaSchool of Foreign Languages and Cultures, Chongqing University, Chongqing, ChinaResearch Center for Language, Cognition and Language Application, Chongqing University, Chongqing, ChinaRumors regarding COVID-19 have been prevalent on the Internet and affect the control of the COVID-19 pandemic. Using 1,296 COVID-19 rumors collected from an online platform (piyao.org.cn) in China, we found measurable differences in the content characteristics between true and false rumors. We revealed that the length of a rumor's headline is negatively related to the probability of a rumor being true [odds ratio (OR) = 0.37, 95% CI (0.30, 0.44)]. In contrast, the length of a rumor's statement is positively related to this probability [OR = 1.11, 95% CI (1.09, 1.13)]. In addition, we found that a rumor is more likely to be true if it contains concrete places [OR = 20.83, 95% CI (9.60, 48.98)] and it specifies the date or time of events [OR = 22.31, 95% CI (9.63, 57.92)]. The rumor is also likely to be true when it does not evoke positive or negative emotions [OR = 0.15, 95% CI (0.08, 0.29)] and does not include a call for action [OR = 0.06, 95% CI (0.02, 0.12)]. By contrast, the presence of source cues [OR = 0.64, 95% CI (0.31, 1.28)] and visuals [OR = 1.41, 95% CI (0.53, 3.73)] is related to this probability with limited significance. Our findings provide some clues for identifying COVID-19 rumors using their content characteristics.https://www.frontiersin.org/articles/10.3389/fpubh.2022.920103/fulllogistic regression modelcontent characteristicsauthenticityCOVID-19 rumorslinguistic
spellingShingle Jingyi Zhao
Cun Fu
Xin Kang
Xin Kang
Content characteristics predict the putative authenticity of COVID-19 rumors
Frontiers in Public Health
logistic regression model
content characteristics
authenticity
COVID-19 rumors
linguistic
title Content characteristics predict the putative authenticity of COVID-19 rumors
title_full Content characteristics predict the putative authenticity of COVID-19 rumors
title_fullStr Content characteristics predict the putative authenticity of COVID-19 rumors
title_full_unstemmed Content characteristics predict the putative authenticity of COVID-19 rumors
title_short Content characteristics predict the putative authenticity of COVID-19 rumors
title_sort content characteristics predict the putative authenticity of covid 19 rumors
topic logistic regression model
content characteristics
authenticity
COVID-19 rumors
linguistic
url https://www.frontiersin.org/articles/10.3389/fpubh.2022.920103/full
work_keys_str_mv AT jingyizhao contentcharacteristicspredicttheputativeauthenticityofcovid19rumors
AT cunfu contentcharacteristicspredicttheputativeauthenticityofcovid19rumors
AT xinkang contentcharacteristicspredicttheputativeauthenticityofcovid19rumors
AT xinkang contentcharacteristicspredicttheputativeauthenticityofcovid19rumors