| Summary: | The purpose of the research is to identify the preference, motivation, attitude and satisfaction of
consumers towards the resorts found in the Semenic Tourist Area.
The paper presents the results obtained through direct research, respectively an occasional
survey using the questionnaire, through used to identify if there is tourist demand, what is the
frequency of consumption and what budget is reserved for a minimum stay, respectively the attitude
of consumers regarding the main sources of information when choosing a tourist accommodation
structure, depending on unit type, classification, rates and payment methods.
At the same time, the preference for purchasing tourist services, the motivation, the selection
criteria used when choosing a tourist accommodation structure, the degree of satisfaction with the
basic and additional services offered, the degree of satisfaction with the natural environment, road
transport and cable installations, tourist routes, ski slopes, facilities for entertainment and relaxation
were also identified.
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