The Identification of the Preference, Motivation, Attitude and Satisfaction of Consumers towards Resorts from the Semenic Tourist Area
The purpose of the research is to identify the preference, motivation, attitude and satisfaction of consumers towards the resorts found in the Semenic Tourist Area. The paper presents the results obtained through direct research, respectively an occasional survey using the questionnaire, through...
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| Format: | Article |
| Language: | English |
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Ovidius University Press
2024-02-01
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| Series: | Ovidius University Annals: Economic Sciences Series |
| Subjects: | |
| Online Access: | https://stec.univ-ovidius.ro/html/anale/ENG/wp-content/uploads/2024/02/10-2.pdf |
| _version_ | 1797316521322610688 |
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| author | Liliana Gherghina |
| author_facet | Liliana Gherghina |
| author_sort | Liliana Gherghina |
| collection | DOAJ |
| description | The purpose of the research is to identify the preference, motivation, attitude and satisfaction of
consumers towards the resorts found in the Semenic Tourist Area.
The paper presents the results obtained through direct research, respectively an occasional
survey using the questionnaire, through used to identify if there is tourist demand, what is the
frequency of consumption and what budget is reserved for a minimum stay, respectively the attitude
of consumers regarding the main sources of information when choosing a tourist accommodation
structure, depending on unit type, classification, rates and payment methods.
At the same time, the preference for purchasing tourist services, the motivation, the selection
criteria used when choosing a tourist accommodation structure, the degree of satisfaction with the
basic and additional services offered, the degree of satisfaction with the natural environment, road
transport and cable installations, tourist routes, ski slopes, facilities for entertainment and relaxation
were also identified. |
| first_indexed | 2024-03-08T03:20:33Z |
| format | Article |
| id | doaj.art-5ab488117e97400bb5c22d7952d3cc5f |
| institution | Directory Open Access Journal |
| issn | 2393-3127 |
| language | English |
| last_indexed | 2024-03-08T03:20:33Z |
| publishDate | 2024-02-01 |
| publisher | Ovidius University Press |
| record_format | Article |
| series | Ovidius University Annals: Economic Sciences Series |
| spelling | doaj.art-5ab488117e97400bb5c22d7952d3cc5f2024-02-12T10:23:47ZengOvidius University PressOvidius University Annals: Economic Sciences Series2393-31272024-02-01XXIII2459469The Identification of the Preference, Motivation, Attitude and Satisfaction of Consumers towards Resorts from the Semenic Tourist Area Liliana Gherghina 0“Babeș-Bolyai” University of Cluj-Napoca, Faculty of Economics and Business Administration, Romania The purpose of the research is to identify the preference, motivation, attitude and satisfaction of consumers towards the resorts found in the Semenic Tourist Area. The paper presents the results obtained through direct research, respectively an occasional survey using the questionnaire, through used to identify if there is tourist demand, what is the frequency of consumption and what budget is reserved for a minimum stay, respectively the attitude of consumers regarding the main sources of information when choosing a tourist accommodation structure, depending on unit type, classification, rates and payment methods. At the same time, the preference for purchasing tourist services, the motivation, the selection criteria used when choosing a tourist accommodation structure, the degree of satisfaction with the basic and additional services offered, the degree of satisfaction with the natural environment, road transport and cable installations, tourist routes, ski slopes, facilities for entertainment and relaxation were also identified. https://stec.univ-ovidius.ro/html/anale/ENG/wp-content/uploads/2024/02/10-2.pdfmountain resortconsumerspreferencesatisfactionmotivation |
| spellingShingle | Liliana Gherghina The Identification of the Preference, Motivation, Attitude and Satisfaction of Consumers towards Resorts from the Semenic Tourist Area Ovidius University Annals: Economic Sciences Series mountain resort consumers preference satisfaction motivation |
| title | The Identification of the Preference, Motivation, Attitude and Satisfaction of Consumers towards Resorts from the Semenic Tourist Area |
| title_full | The Identification of the Preference, Motivation, Attitude and Satisfaction of Consumers towards Resorts from the Semenic Tourist Area |
| title_fullStr | The Identification of the Preference, Motivation, Attitude and Satisfaction of Consumers towards Resorts from the Semenic Tourist Area |
| title_full_unstemmed | The Identification of the Preference, Motivation, Attitude and Satisfaction of Consumers towards Resorts from the Semenic Tourist Area |
| title_short | The Identification of the Preference, Motivation, Attitude and Satisfaction of Consumers towards Resorts from the Semenic Tourist Area |
| title_sort | identification of the preference motivation attitude and satisfaction of consumers towards resorts from the semenic tourist area |
| topic | mountain resort consumers preference satisfaction motivation |
| url | https://stec.univ-ovidius.ro/html/anale/ENG/wp-content/uploads/2024/02/10-2.pdf |
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