Wine tourism in the Canary Islands: An exploratory study

Wine tourism is experiencing significant development in both new and old European wine regions. In the case of the Canary Islands, wine has been produced and traded for centuries; however, little is known about the current state or potential for wine tourism development in this archipelago, despite...

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Main Authors: Abel Duarte Alonso, Lynnaire Sheridan, Pascal Scherrer
Format: Article
Language:English
Published: Instituto de Investigación Social y Turismo 2008-04-01
Series:PASOS Revista de Turismo y Patrimonio Cultural
Subjects:
Online Access:http://ojsull.webs.ull.es/index.php/Revista/article/view/2560
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author Abel Duarte Alonso
Lynnaire Sheridan
Pascal Scherrer
author_facet Abel Duarte Alonso
Lynnaire Sheridan
Pascal Scherrer
author_sort Abel Duarte Alonso
collection DOAJ
description Wine tourism is experiencing significant development in both new and old European wine regions. In the case of the Canary Islands, wine has been produced and traded for centuries; however, little is known about the current state or potential for wine tourism development in this archipelago, despite the fact that millions of tourists, including many potential wine tourists, visit the islands each year. In this exploratory study, the perspectives of winery owners and managers on wine tourism are examined. In-depth face-to-face interviews among 23 small winery operators reveal that the scope for exploiting wine tourism on the islands has been recognized and that many wineries are either already involved in wine tourism, including as part of a wine trail, or plan to be more involved in the future. Issues that challenge the development of operations’ wine and wine tourism industry, including competi- tion from non-Canary Island wines and anti-drink-drive laws that inhibit passers by to consume wine at the cellar door were noticed. Operators stressed the need to find a balance between mass tourism and the niche produce of wine. Moreover, the findings identify avenues for future research on wine tourism development in the Canary Islands.
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spelling doaj.art-5ac3f43f940e44c3bc52e4a3663c1f232022-12-21T22:50:03ZengInstituto de Investigación Social y TurismoPASOS Revista de Turismo y Patrimonio Cultural1695-71212008-04-016210.25145/j.pasos.2008.06.022Wine tourism in the Canary Islands: An exploratory studyAbel Duarte AlonsoLynnaire SheridanPascal Scherrer Wine tourism is experiencing significant development in both new and old European wine regions. In the case of the Canary Islands, wine has been produced and traded for centuries; however, little is known about the current state or potential for wine tourism development in this archipelago, despite the fact that millions of tourists, including many potential wine tourists, visit the islands each year. In this exploratory study, the perspectives of winery owners and managers on wine tourism are examined. In-depth face-to-face interviews among 23 small winery operators reveal that the scope for exploiting wine tourism on the islands has been recognized and that many wineries are either already involved in wine tourism, including as part of a wine trail, or plan to be more involved in the future. Issues that challenge the development of operations’ wine and wine tourism industry, including competi- tion from non-Canary Island wines and anti-drink-drive laws that inhibit passers by to consume wine at the cellar door were noticed. Operators stressed the need to find a balance between mass tourism and the niche produce of wine. Moreover, the findings identify avenues for future research on wine tourism development in the Canary Islands. http://ojsull.webs.ull.es/index.php/Revista/article/view/2560winetourismwine tourismcanary islandswine operators
spellingShingle Abel Duarte Alonso
Lynnaire Sheridan
Pascal Scherrer
Wine tourism in the Canary Islands: An exploratory study
PASOS Revista de Turismo y Patrimonio Cultural
wine
tourism
wine tourism
canary islands
wine operators
title Wine tourism in the Canary Islands: An exploratory study
title_full Wine tourism in the Canary Islands: An exploratory study
title_fullStr Wine tourism in the Canary Islands: An exploratory study
title_full_unstemmed Wine tourism in the Canary Islands: An exploratory study
title_short Wine tourism in the Canary Islands: An exploratory study
title_sort wine tourism in the canary islands an exploratory study
topic wine
tourism
wine tourism
canary islands
wine operators
url http://ojsull.webs.ull.es/index.php/Revista/article/view/2560
work_keys_str_mv AT abelduartealonso winetourisminthecanaryislandsanexploratorystudy
AT lynnairesheridan winetourisminthecanaryislandsanexploratorystudy
AT pascalscherrer winetourisminthecanaryislandsanexploratorystudy