Collective Strategy for Implementing Innovation in SMEs

Collective strategy, which allows small- and medium-sized enterprises (SMEs) to take on orders that a single company with its limited technical resources cannot, does not function in practice. However, Kyoto Shisaku Net (literally, “Kyoto Prototyping Network”) is a group of companies that uses colle...

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Main Author: Yukari MIZUNO
Format: Article
Language:English
Published: Global Business Research Center 2014-06-01
Series:Annals of Business Administrative Science
Subjects:
Online Access:https://www.jstage.jst.go.jp/article/abas/13/3/13_153/_pdf/-char/en
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author Yukari MIZUNO
author_facet Yukari MIZUNO
author_sort Yukari MIZUNO
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description Collective strategy, which allows small- and medium-sized enterprises (SMEs) to take on orders that a single company with its limited technical resources cannot, does not function in practice. However, Kyoto Shisaku Net (literally, “Kyoto Prototyping Network”) is a group of companies that uses collective strategy to aggressively take on projects that other companies turn down for reasons such as “the specifications aren’t finalized,” “there is no way to estimate the cost of this project,” and “common sense tells us that is an impossible request.” There are three reasons for the creation of this virtuous circle: 1) In the Kyoto Shisaku Net participation stage, member companies of the Net participate with the understanding that it is a place to practice the “five percent rule,” wherein companies devote five percent of their profit and time to new efforts, company growth, and opportunities for innovation. 2) In the prototyping stage, employees are motivated by participating in cutting-edge R&D, and the companies gain knowledge related to R&D. 3) After the prototyping stage, companies accumulate experience by taking on cutting-edge projects and can stop the vicious circle SMEs find themselves wherein they do not have the experience to win orders. In this manner, Kyoto Shisaku Net has created a virtuous circle mechanism that functions as a collective strategy by aggressively working on cutting-edge prototypes.
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spelling doaj.art-5ad75c5b95444d879644015a8eb6ed5e2022-12-21T23:02:14ZengGlobal Business Research CenterAnnals of Business Administrative Science1347-44641347-44562014-06-0113315316810.7880/abas.13.153abasCollective Strategy for Implementing Innovation in SMEsYukari MIZUNO0Bunri University of HospitalityCollective strategy, which allows small- and medium-sized enterprises (SMEs) to take on orders that a single company with its limited technical resources cannot, does not function in practice. However, Kyoto Shisaku Net (literally, “Kyoto Prototyping Network”) is a group of companies that uses collective strategy to aggressively take on projects that other companies turn down for reasons such as “the specifications aren’t finalized,” “there is no way to estimate the cost of this project,” and “common sense tells us that is an impossible request.” There are three reasons for the creation of this virtuous circle: 1) In the Kyoto Shisaku Net participation stage, member companies of the Net participate with the understanding that it is a place to practice the “five percent rule,” wherein companies devote five percent of their profit and time to new efforts, company growth, and opportunities for innovation. 2) In the prototyping stage, employees are motivated by participating in cutting-edge R&D, and the companies gain knowledge related to R&D. 3) After the prototyping stage, companies accumulate experience by taking on cutting-edge projects and can stop the vicious circle SMEs find themselves wherein they do not have the experience to win orders. In this manner, Kyoto Shisaku Net has created a virtuous circle mechanism that functions as a collective strategy by aggressively working on cutting-edge prototypes.https://www.jstage.jst.go.jp/article/abas/13/3/13_153/_pdf/-char/ensmescollective strategy perspectivelegitimizing resource mobilizationinnovation
spellingShingle Yukari MIZUNO
Collective Strategy for Implementing Innovation in SMEs
Annals of Business Administrative Science
smes
collective strategy perspective
legitimizing resource mobilization
innovation
title Collective Strategy for Implementing Innovation in SMEs
title_full Collective Strategy for Implementing Innovation in SMEs
title_fullStr Collective Strategy for Implementing Innovation in SMEs
title_full_unstemmed Collective Strategy for Implementing Innovation in SMEs
title_short Collective Strategy for Implementing Innovation in SMEs
title_sort collective strategy for implementing innovation in smes
topic smes
collective strategy perspective
legitimizing resource mobilization
innovation
url https://www.jstage.jst.go.jp/article/abas/13/3/13_153/_pdf/-char/en
work_keys_str_mv AT yukarimizuno collectivestrategyforimplementinginnovationinsmes