Innovative Delivery Methods in the Last-Mile: Unveiling Consumer Preference
Background: Consumer preferences are one of the most dominant factors shaping the implementation of last-mile delivery innovations. This study investigates how innovative delivery methods affect consumers’ last-mile delivery preferences and focuses on understanding consumer expectations for integrat...
Main Authors: | , |
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Format: | Article |
Language: | English |
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MDPI AG
2024-02-01
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Series: | Future Transportation |
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Online Access: | https://www.mdpi.com/2673-7590/4/1/9 |
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author | Halil Karlı Mehmet Tanyaş |
author_facet | Halil Karlı Mehmet Tanyaş |
author_sort | Halil Karlı |
collection | DOAJ |
description | Background: Consumer preferences are one of the most dominant factors shaping the implementation of last-mile delivery innovations. This study investigates how innovative delivery methods affect consumers’ last-mile delivery preferences and focuses on understanding consumer expectations for integrating these methods. Methods: A discrete choice experiment was implemented. Data from 480 participants in Istanbul were analyzed by multinomial logistic regression using the Apollo package in R Studio. Results: For the selection of delivery to the address, the delivery price, delivery term, and the delivery time window are significant attributes. However, the delivery method and information and tracking attributes do not emerge as decisive attributes in this choice. For the selection of delivery points, the delivery price, delivery term, distance, pick-up accessibility, information and tracking, and the delivery method have been identified as key influencing attributes. Conclusions: The study suggests actionable recommendations aimed at improving negative perceptions of delivery points, advocating for harmonized regulatory frameworks, strategically integrating technology, and developing delivery schedules to enhance overall service quality. This study fills a gap in the literature by examining different last-mile delivery attributes and locations. It also provides valuable insights in understanding consumer expectations and innovative delivery methods. |
first_indexed | 2024-04-24T18:15:41Z |
format | Article |
id | doaj.art-5adc0f4ee508441391a6c0e2e6810ed4 |
institution | Directory Open Access Journal |
issn | 2673-7590 |
language | English |
last_indexed | 2024-04-24T18:15:41Z |
publishDate | 2024-02-01 |
publisher | MDPI AG |
record_format | Article |
series | Future Transportation |
spelling | doaj.art-5adc0f4ee508441391a6c0e2e6810ed42024-03-27T13:42:24ZengMDPI AGFuture Transportation2673-75902024-02-014115217310.3390/futuretransp4010009Innovative Delivery Methods in the Last-Mile: Unveiling Consumer PreferenceHalil Karlı0Mehmet Tanyaş1International Trade and Logistics Department, Bartın University, 74100 Bartın, TürkiyeInternational Trade and Logistics Department, Maltepe University, 34858 Istanbul, TürkiyeBackground: Consumer preferences are one of the most dominant factors shaping the implementation of last-mile delivery innovations. This study investigates how innovative delivery methods affect consumers’ last-mile delivery preferences and focuses on understanding consumer expectations for integrating these methods. Methods: A discrete choice experiment was implemented. Data from 480 participants in Istanbul were analyzed by multinomial logistic regression using the Apollo package in R Studio. Results: For the selection of delivery to the address, the delivery price, delivery term, and the delivery time window are significant attributes. However, the delivery method and information and tracking attributes do not emerge as decisive attributes in this choice. For the selection of delivery points, the delivery price, delivery term, distance, pick-up accessibility, information and tracking, and the delivery method have been identified as key influencing attributes. Conclusions: The study suggests actionable recommendations aimed at improving negative perceptions of delivery points, advocating for harmonized regulatory frameworks, strategically integrating technology, and developing delivery schedules to enhance overall service quality. This study fills a gap in the literature by examining different last-mile delivery attributes and locations. It also provides valuable insights in understanding consumer expectations and innovative delivery methods.https://www.mdpi.com/2673-7590/4/1/9last-mile deliveryconsumer preferencesdroneautonomous robotsmart parcel lockers |
spellingShingle | Halil Karlı Mehmet Tanyaş Innovative Delivery Methods in the Last-Mile: Unveiling Consumer Preference Future Transportation last-mile delivery consumer preferences drone autonomous robot smart parcel lockers |
title | Innovative Delivery Methods in the Last-Mile: Unveiling Consumer Preference |
title_full | Innovative Delivery Methods in the Last-Mile: Unveiling Consumer Preference |
title_fullStr | Innovative Delivery Methods in the Last-Mile: Unveiling Consumer Preference |
title_full_unstemmed | Innovative Delivery Methods in the Last-Mile: Unveiling Consumer Preference |
title_short | Innovative Delivery Methods in the Last-Mile: Unveiling Consumer Preference |
title_sort | innovative delivery methods in the last mile unveiling consumer preference |
topic | last-mile delivery consumer preferences drone autonomous robot smart parcel lockers |
url | https://www.mdpi.com/2673-7590/4/1/9 |
work_keys_str_mv | AT halilkarlı innovativedeliverymethodsinthelastmileunveilingconsumerpreference AT mehmettanyas innovativedeliverymethodsinthelastmileunveilingconsumerpreference |