Innovative Delivery Methods in the Last-Mile: Unveiling Consumer Preference

Background: Consumer preferences are one of the most dominant factors shaping the implementation of last-mile delivery innovations. This study investigates how innovative delivery methods affect consumers’ last-mile delivery preferences and focuses on understanding consumer expectations for integrat...

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Main Authors: Halil Karlı, Mehmet Tanyaş
Format: Article
Language:English
Published: MDPI AG 2024-02-01
Series:Future Transportation
Subjects:
Online Access:https://www.mdpi.com/2673-7590/4/1/9
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author Halil Karlı
Mehmet Tanyaş
author_facet Halil Karlı
Mehmet Tanyaş
author_sort Halil Karlı
collection DOAJ
description Background: Consumer preferences are one of the most dominant factors shaping the implementation of last-mile delivery innovations. This study investigates how innovative delivery methods affect consumers’ last-mile delivery preferences and focuses on understanding consumer expectations for integrating these methods. Methods: A discrete choice experiment was implemented. Data from 480 participants in Istanbul were analyzed by multinomial logistic regression using the Apollo package in R Studio. Results: For the selection of delivery to the address, the delivery price, delivery term, and the delivery time window are significant attributes. However, the delivery method and information and tracking attributes do not emerge as decisive attributes in this choice. For the selection of delivery points, the delivery price, delivery term, distance, pick-up accessibility, information and tracking, and the delivery method have been identified as key influencing attributes. Conclusions: The study suggests actionable recommendations aimed at improving negative perceptions of delivery points, advocating for harmonized regulatory frameworks, strategically integrating technology, and developing delivery schedules to enhance overall service quality. This study fills a gap in the literature by examining different last-mile delivery attributes and locations. It also provides valuable insights in understanding consumer expectations and innovative delivery methods.
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spelling doaj.art-5adc0f4ee508441391a6c0e2e6810ed42024-03-27T13:42:24ZengMDPI AGFuture Transportation2673-75902024-02-014115217310.3390/futuretransp4010009Innovative Delivery Methods in the Last-Mile: Unveiling Consumer PreferenceHalil Karlı0Mehmet Tanyaş1International Trade and Logistics Department, Bartın University, 74100 Bartın, TürkiyeInternational Trade and Logistics Department, Maltepe University, 34858 Istanbul, TürkiyeBackground: Consumer preferences are one of the most dominant factors shaping the implementation of last-mile delivery innovations. This study investigates how innovative delivery methods affect consumers’ last-mile delivery preferences and focuses on understanding consumer expectations for integrating these methods. Methods: A discrete choice experiment was implemented. Data from 480 participants in Istanbul were analyzed by multinomial logistic regression using the Apollo package in R Studio. Results: For the selection of delivery to the address, the delivery price, delivery term, and the delivery time window are significant attributes. However, the delivery method and information and tracking attributes do not emerge as decisive attributes in this choice. For the selection of delivery points, the delivery price, delivery term, distance, pick-up accessibility, information and tracking, and the delivery method have been identified as key influencing attributes. Conclusions: The study suggests actionable recommendations aimed at improving negative perceptions of delivery points, advocating for harmonized regulatory frameworks, strategically integrating technology, and developing delivery schedules to enhance overall service quality. This study fills a gap in the literature by examining different last-mile delivery attributes and locations. It also provides valuable insights in understanding consumer expectations and innovative delivery methods.https://www.mdpi.com/2673-7590/4/1/9last-mile deliveryconsumer preferencesdroneautonomous robotsmart parcel lockers
spellingShingle Halil Karlı
Mehmet Tanyaş
Innovative Delivery Methods in the Last-Mile: Unveiling Consumer Preference
Future Transportation
last-mile delivery
consumer preferences
drone
autonomous robot
smart parcel lockers
title Innovative Delivery Methods in the Last-Mile: Unveiling Consumer Preference
title_full Innovative Delivery Methods in the Last-Mile: Unveiling Consumer Preference
title_fullStr Innovative Delivery Methods in the Last-Mile: Unveiling Consumer Preference
title_full_unstemmed Innovative Delivery Methods in the Last-Mile: Unveiling Consumer Preference
title_short Innovative Delivery Methods in the Last-Mile: Unveiling Consumer Preference
title_sort innovative delivery methods in the last mile unveiling consumer preference
topic last-mile delivery
consumer preferences
drone
autonomous robot
smart parcel lockers
url https://www.mdpi.com/2673-7590/4/1/9
work_keys_str_mv AT halilkarlı innovativedeliverymethodsinthelastmileunveilingconsumerpreference
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