EMOTIOGENICITY OF MODERN MEDIA TEXTS

The article is devoted to studying of the emotional saturation of media texts; some features of the signs, causing the emotional reaction, are distinguished. Such signs intensify and canalize the emotional reaction; they serve as specific factors of the media text facilitating its cognitive-emotio...

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Main Authors: Zheltukhina Marina R., Gavrish Alesya D.
Format: Article
Language:deu
Published: Publishing and Printing Center NOSU 2018-12-01
Series:Актуальные проблемы филологии и педагогической лингвистики
Subjects:
Online Access:http://philjournal.ru/upload/2018-4/120-125.pdf
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author Zheltukhina Marina R.
Gavrish Alesya D.
author_facet Zheltukhina Marina R.
Gavrish Alesya D.
author_sort Zheltukhina Marina R.
collection DOAJ
description The article is devoted to studying of the emotional saturation of media texts; some features of the signs, causing the emotional reaction, are distinguished. Such signs intensify and canalize the emotional reaction; they serve as specific factors of the media text facilitating its cognitive-emotional assimilation. On the example of English-speaking social networks, the authors show that the emotional influence of media texts can be expanded because of the usage of special means: emoticons, emoji and smileys. System approach is the methodological framework of this research. The purpose of the research is achieved by application of descriptive-comparative method, method of definitional, lexical-semantical, stylistic and emotive analyses. Real communicative acts of users of social network «Facebook» and video hosting company «YouTube» act as material of the research. The authors thoroughly analyze the signs stimulating emotional reaction; establish a specific connection between time of their emergence on the Internet and the events, which have become an incentive of their appearance. The authors suggest to specify such a characteristic of media texts as the emotional saturation, which can be described in the most various ways. For example, according to the author’s point of view, it is possible to create a scale for determination of emotional saturation within an interval «high-low» with quantitatively expressed intermediate values. This research has a practical value, because its results can be offered for theoretical and practical studying in such disciplines as pragmalinguistics, media linguistics, psycholinguistics, linguistic ecology, and for self-studying by philologists, sociologists, experts in PR-technologies.
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spelling doaj.art-5af1665164c04238b89f251d56c241082022-12-21T22:34:01ZdeuPublishing and Printing Center NOSUАктуальные проблемы филологии и педагогической лингвистики2079-60212619-029X2018-12-01412012510.29025/2079-6021-2018-4(32)-120-125EMOTIOGENICITY OF MODERN MEDIA TEXTSZheltukhina Marina R. 0https://orcid.org/0000-0001-7680-4003Gavrish Alesya D. 1https://orcid.org/0000-0002-4791-5852Volgograd State Socio-Pedagogical UniversityVolgograd State Socio-Pedagogical UniversityThe article is devoted to studying of the emotional saturation of media texts; some features of the signs, causing the emotional reaction, are distinguished. Such signs intensify and canalize the emotional reaction; they serve as specific factors of the media text facilitating its cognitive-emotional assimilation. On the example of English-speaking social networks, the authors show that the emotional influence of media texts can be expanded because of the usage of special means: emoticons, emoji and smileys. System approach is the methodological framework of this research. The purpose of the research is achieved by application of descriptive-comparative method, method of definitional, lexical-semantical, stylistic and emotive analyses. Real communicative acts of users of social network «Facebook» and video hosting company «YouTube» act as material of the research. The authors thoroughly analyze the signs stimulating emotional reaction; establish a specific connection between time of their emergence on the Internet and the events, which have become an incentive of their appearance. The authors suggest to specify such a characteristic of media texts as the emotional saturation, which can be described in the most various ways. For example, according to the author’s point of view, it is possible to create a scale for determination of emotional saturation within an interval «high-low» with quantitatively expressed intermediate values. This research has a practical value, because its results can be offered for theoretical and practical studying in such disciplines as pragmalinguistics, media linguistics, psycholinguistics, linguistic ecology, and for self-studying by philologists, sociologists, experts in PR-technologies.http://philjournal.ru/upload/2018-4/120-125.pdfemotiogenicityvirtual communicationmedia discoursesocial networksemoticonsmileyemoji.yu
spellingShingle Zheltukhina Marina R.
Gavrish Alesya D.
EMOTIOGENICITY OF MODERN MEDIA TEXTS
Актуальные проблемы филологии и педагогической лингвистики
emotiogenicity
virtual communication
media discourse
social networks
emoticon
smiley
emoji.yu
title EMOTIOGENICITY OF MODERN MEDIA TEXTS
title_full EMOTIOGENICITY OF MODERN MEDIA TEXTS
title_fullStr EMOTIOGENICITY OF MODERN MEDIA TEXTS
title_full_unstemmed EMOTIOGENICITY OF MODERN MEDIA TEXTS
title_short EMOTIOGENICITY OF MODERN MEDIA TEXTS
title_sort emotiogenicity of modern media texts
topic emotiogenicity
virtual communication
media discourse
social networks
emoticon
smiley
emoji.yu
url http://philjournal.ru/upload/2018-4/120-125.pdf
work_keys_str_mv AT zheltukhinamarinar emotiogenicityofmodernmediatexts
AT gavrishalesyad emotiogenicityofmodernmediatexts