Strategies for Implementation of Innovation by Wine Producers in Bulgaria: An Empirical Evidence

The innovation strategy is essential for the effective implementation of innovations for various reasons. Thus, the aim of the current study is to identify the level of implementation of innovation strategies among Bulgarian wine producers, and to identify an association between various factors and...

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Main Authors: Angelova Mina, Pastarmadzhieva Daniela
Format: Article
Language:English
Published: EDP Sciences 2021-01-01
Series:SHS Web of Conferences
Online Access:https://www.shs-conferences.org/articles/shsconf/pdf/2021/31/shsconf_brd2021_03004.pdf
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author Angelova Mina
Pastarmadzhieva Daniela
author_facet Angelova Mina
Pastarmadzhieva Daniela
author_sort Angelova Mina
collection DOAJ
description The innovation strategy is essential for the effective implementation of innovations for various reasons. Thus, the aim of the current study is to identify the level of implementation of innovation strategies among Bulgarian wine producers, and to identify an association between various factors and the intention to implement innovation strategies. The object of the research is Bulgarian SMEs wine producers. The focus is their activity, regarding the innovation strategy of their company. The results show that several associations can be identified as regards some of the characteristics of the SMEs.
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spelling doaj.art-5b0220ed50db480dbeeb84211ee61d8e2022-12-21T21:48:06ZengEDP SciencesSHS Web of Conferences2261-24242021-01-011200300410.1051/shsconf/202112003004shsconf_brd2021_03004Strategies for Implementation of Innovation by Wine Producers in Bulgaria: An Empirical EvidenceAngelova Mina0Pastarmadzhieva Daniela1University of Plovdiv Paisii Hilendarski, Department of Management and Quantitative Methods in EconomicsUniversity of Plovdiv Paisii Hilendarski, Department of Political Sciences and National SecurityThe innovation strategy is essential for the effective implementation of innovations for various reasons. Thus, the aim of the current study is to identify the level of implementation of innovation strategies among Bulgarian wine producers, and to identify an association between various factors and the intention to implement innovation strategies. The object of the research is Bulgarian SMEs wine producers. The focus is their activity, regarding the innovation strategy of their company. The results show that several associations can be identified as regards some of the characteristics of the SMEs.https://www.shs-conferences.org/articles/shsconf/pdf/2021/31/shsconf_brd2021_03004.pdf
spellingShingle Angelova Mina
Pastarmadzhieva Daniela
Strategies for Implementation of Innovation by Wine Producers in Bulgaria: An Empirical Evidence
SHS Web of Conferences
title Strategies for Implementation of Innovation by Wine Producers in Bulgaria: An Empirical Evidence
title_full Strategies for Implementation of Innovation by Wine Producers in Bulgaria: An Empirical Evidence
title_fullStr Strategies for Implementation of Innovation by Wine Producers in Bulgaria: An Empirical Evidence
title_full_unstemmed Strategies for Implementation of Innovation by Wine Producers in Bulgaria: An Empirical Evidence
title_short Strategies for Implementation of Innovation by Wine Producers in Bulgaria: An Empirical Evidence
title_sort strategies for implementation of innovation by wine producers in bulgaria an empirical evidence
url https://www.shs-conferences.org/articles/shsconf/pdf/2021/31/shsconf_brd2021_03004.pdf
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